Showcasing YOUR business expertise LIVE on Radio

Sallie Bale Founder of Communica Public Relations

On this Knowing Your Business Radio Show we wanted to know how PR and Marketing works. Especially in the digital age. So, we interviewed the Founder of Communica Public Relations Sallie Bale, for her thoughts.

We also found out what Sallie is doing differently, how she is serving her clients, why she started in business, and what the government backed Growth Vouchers scheme is all about.

This interview was broadcast on Radio Horton 2nd April 2015

Now available on podcast further down the page.

Asking the all important questions is regular guest presenter, and marketing & PR specialist Tracey Lee.

Knowing Your Business Radio Show host is Ian Gentles


Find out the business objectives, then work out how marketing can support those business objectives



In this snippet Tracey asks Sallie what is the first piece of advice she gives a business when she firsts meets them in terms of PR.

Play the podcast


You can hear the FULL engaging interview right here

Play the podcast


Sallie Bale biography

Founder Communica Public Relations

With a background in working with international conglomerates, boutique brands and everything in between.

Sallie comes from Top 10 global PR agency Hill & Knowlton, and is a member of PR governing body CIPR. She works closely with a handpicked pool of top freelancers, as well as sister company Fanatica, which specialises in digital marketing.

Is an accredited adviser for the government backed Growth Vouchers scheme, and can provide up to £2,000 of free strategic marketing advice, visit the Communica PR profile for more details.

Works with clients that are pushing the boundaries of their industry, and want the world to know. Working together to achieve business objectives through PR and marketing communications.

Sallie can be found on LinkedIn and on Twitter



This show online presence is being supported by partner Adapt Communications.

Adapting the way you communicate to drive sales and grow your business

Tel: 07766 755622 / 0845 459 1007


Adapt Communications - Adapting the way you communicate to drive sales and grow your business


If you would like to enjoy the benefits of being one of the Knowing Your Business radio show partners, you can find out more by contacting us via Email:



This week, the Knowing Your Business Radio Show has been presented by Ian Gentles and guest presenter Tracey Lee.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts). The founder and editor of Banburyshire Info. A local hub for local information. Digital Marketing consultant for Sorbrook digital agency

Often known as somebody who spends a lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.

Loves cake.


Want to contact or connect with Ian Gentles? Click the links below…


Tracey Lee owner of Adapt Communications based in Oxford.

Passionate about branding, life-long learning, jazz & cake! Loves radio presenting.

Adapt is an Oxfordshire based, full-service, marketing communications agency, dedicated to making sure your company continues to adapt the way it communicates, in order to drive sales and grow your business.

Adapt Communications helps you decide which methods of communication will be most effective to help your business raise its profile, increase the level of enquiries and most importantly drive sales.

Adapt work with a variety of companies from very different industries, mainly B2B, some B2C – the common thread is that they all want their message to be heard loud and clear. Clients include: Blenheim Palace, Cornbury Park, FROM, The Revival Company, Kemp & Kemp Property Consultants/Kemp & Kemp Residential, West Oxfordshire Citizens Advice Bureau & NFU.

Specialties: Brand Development, strategic and tactical marketing & Public Relations. Web design & build. Copy writing for marketing collateral, editorial, websites and event Management.

On a personal basis Tracey is a Trustee of and also enjoys freelance writing & radio presenting.


Want to contact or connect with Tracey Lee or Adapt? Click the links below…



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The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.



The Knowing Your Business Radio Show is broadcast every Thursday from 10 am until 12 noon on Radio Horton.

If you have any questions for Salli, or would just like to leave a comment, please do.

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19th November Show

This week we discuss all type of business subjects

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  • To be confirmed