Showcasing YOUR business expertise LIVE on Radio

Jonathan Bannister MD at Make Happy talks Marketing

Compelling radio interview with the Managing Director at Make Happy Ltd Jonathan Bannister. We wanted to discover how the new PR relationship with marketing works in this new business communications age. We heard a whole lot more than that. We heard how marketing. PR, business culture and advertising all interweave as one.

You can also catch Jonathan speaking at The Business Show on the 13th and 14th May 2015, at Excel, Royal Victoria Dock, London E16 1XL

This interview was broadcast live on Radio Horton 2nd April 2015.

The podcasts are available further down the page.

Asking the all important questions is regular Knowing Your Business Show guest presenter, and marketing & PR specialist Tracey Lee.

Knowing Your Business Radio Show host is Ian Gentles


PR, Marketing and Advertising agencies. We're all in this together. We need to find ways of working together for the clients customers benefits.



Jonathan defines marketing. A worthy listen as Tracey extracts an insight in this 2;46 second snippet.

Play the podcast


In this 1:15 snippet Jonathan gives us his thoughts on advertising agencies.

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We here Jonathan’s thoughts on sponsored content in this 2;35 second clip.

Play the podcast


You can hear the FULL compelling interview right here

Play the podcast


Jonathan Bannister biography

Over twenty years experience creating advertising, marketing and communications solutions for B2C and B2B clients in Europe and Asia Pacific. A strategic marketer whose passion is to help brands and organisations innovate their business models and create intimate long-term relationships for their customers and all their other stakeholders by driving deeper levels of engagement.


Business model planning and innovation, brand planning, strategic planning, communications development and planning, community building, change management, creative development, digital marketing, brand positioning, brand identity and marketing, creative problem solving, positioning, new product development and innovation workshops.


Twitter Make Happy

Twitter Jonathan Bannister

LinkedIn Jonathan Bannister



This show online presence is being supported by partner Adapt Communications.

Adapting the way you communicate to drive sales and grow your business

Tel: 07766 755622 / 0845 459 1007


Adapt Communications - Adapting the way you communicate to drive sales and grow your business


If you would like to enjoy the benefits of being one of the Knowing Your Business radio show partners, you can find out more by contacting us via Email:



This week, the Knowing Your Business Radio Show has been presented by Ian Gentles and guest presenter Tracey Lee.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts). The founder and editor of Banburyshire Info. A local hub for local information. Digital Marketing consultant for Sorbrook digital agency

Often known as somebody who spends a lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.

Loves cake.


Want to contact or connect with Ian Gentles? Click the links below…


Tracey Lee owner of Adapt Communications based in Oxford.

Passionate about branding, life-long learning, jazz & cake! Loves radio presenting.

Adapt is an Oxfordshire based, full-service, marketing communications agency, dedicated to making sure your company continues to adapt the way it communicates, in order to drive sales and grow your business.

Adapt Communications helps you decide which methods of communication will be most effective to help your business raise its profile, increase the level of enquiries and most importantly drive sales.

Adapt work with a variety of companies from very different industries, mainly B2B, some B2C – the common thread is that they all want their message to be heard loud and clear. Clients include: Blenheim Palace, Cornbury Park, FROM, The Revival Company, Kemp & Kemp Property Consultants/Kemp & Kemp Residential, West Oxfordshire Citizens Advice Bureau & NFU.

Specialties: Brand Development, strategic and tactical marketing & PR. Web design & build. Copy writing for marketing collateral, editorial, websites and event Management.

On a personal basis Tracey is a Trustee of and also enjoys freelance writing & radio presenting.


Want to contact or connect with Tracey Lee or Adapt? Click the links below…



The Knowing Your Business Radio Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.



The Knowing Your Business Radio Show is broadcast every Thursday from 10 am until 12 noon on Radio Horton.

If you have any questions for Jonathan, or would just like to leave a comment, please do.

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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed