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Giles Lury explains storytelling for Businesses

This week the topic of conversation is – How can businesses use storytelling? We ask Giles Lury The Value Engineers Executive Chairman his thoughts. What we found out was storytelling and business narratives are an effective communication strategy.

And if you enjoy storytelling, you’ll enjoy the way Giles answered the questions in this most unique of interviews. The podcasts are available further down the page for your listening pleasure.

This interview was broadcast on Radio Horton 20th February 2014

Asking the all important questions is guest presenter Judy Mansfield.

Show hosted by Ian Gentles.


Stories are known as entertainment but often education processes too


Giles Lury Biography

Giles specialties include:Brand positioning, re-positioning, brand extension and brand architecture,

Renowned for his creative spark, Giles launched his career in advertising where he built up his reputation for 12 years, winning not one but  two IPA Advertising Effectiveness Awards. He brings an invaluable 360 degree perspective to any project with a wealth of experience in communications, packaging and corporate identity as well as a strong hand in brand consultancy!

In addition, he contributes regularly to the media and is the proud father of four books: “Brandwatching”, “Adwatching”, “Researchwatching”, and the latest release ‘The Prisoner And The Penguin‘.

Giles now focuses his time on honing specialisms in Branding especially positioning, architecture and extension.

Favourite workshop prop: One of his Lego watches.


The podcasts 

In this little 6 minute 57 second snippet Giles tell us his LEGO watch story. It’s rather good.

The LEGO watch story


This little 4 minute 29 second snippet Giles tells us the story of how The Value Engineers use storytelling in their job interviews. Fascinating.

The Value Engineers job interview story about Julie


Giles explains in this 2 minute 44 second little snippet how a brand can become part of the narrative. In this case he talks about Richard Branson and the Virgin brand. Did you know this?

The Richard Branson narrative


Hear the FULL interview with Giles

Play the podcast and find out what Giles thinks how businesses can use storytelling


Want to contact  with Giles or The Value Engineers? Click the link below…



This Knowing your business radio show was presented by Ian Gentles and guest presenter Judy Mansfield.


Ian Gentles Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.


Want to contact or connect with Ian Gentles? Click the links below…



Judy Mansfield – Gifted public speaker. After 35 years of being salaried, now loving being self-employed. Married, one husband, 2 cocker spaniels, and an unrequited love for Rod Stewart

Tagline: Trying to ‘make a difference’ each day.

In the day job Judy is a professionally trained Independent international Celebrant, holding a Diploma in both Marriage and Funeral Celebrancy. She is available to carry out Celebrancy services internationally.


Want to connect with Judy or Cherish Ceremonies? Click the links below



The Knowing Your Business Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.


The Knowing Your Business radio Show is broadcast every Thursday from 10am until 12 noon on Radio Horton.

If you have any questions for Giles or would just like to leave a comment, please do.


One Response to Giles Lury explains storytelling for Businesses

  1. […] We also enjoyed the company of Giles back in 20th February 2014. The podcasts of that absorbing can be found via this link […]

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19th November Show

This week we discuss all type of business subjects

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  • To be confirmed