On this Knowing Your Business radio show we take a look at themed marketing. How do you create a central marketing idea or message? And one that works?
Some marketing efforts manage to hit the ball right out of the park. They resonate with the consumer, generate tremendous buzz and even permeate pop culture. How does that happen?
While it’s easy to think of memorable examples of successful business-to-consumer messages. One example starring Lynda Bellingham, in the Oxo advert. What about business to business themed marketing?
We found out from our guest industry experts. What works to have maximum appeal, and what doesn’t?
Our esteemed guests are Lou Ellerton, Bryony Thomas, Naomi Gilmour and Chantal Cornelius
Asking the all important searching questions is seasoned radio presenter and PR expert Tracey Jefferies. Show host Ian Gentles
Listen to the Knowing Your Business Show live on Radio Horton
The show is broadcast live on Thursdays between 10:00 am and 12:00 noon Listen Live
The catch up podcasts of all the individual interviews are now available further down the page.
Lou Ellerton senior consultant at the Value Engineers
Lou manages and delivers senior-level client projects in strategy, branding, innovation and insight.
Lou has more than a decade’s experience in developing marketing and strategy for kids and families, encompassing brand consultancy, publishing and advertising. She created the Jigsaw Guides reports on Tweens and Pre-Schoolers, and was Editor of the X-Tribes Teens trend series. Since moving into brand consultancy, her work on kids & family brands includes proposition development, insight, brand strategy, NPD, customer pathways and brand positionings for clients across a variety of industries.
Lou joined The Value Engineers in 2010, and now heads up The Value Engineers’ Kids & Family practice. Recent clients include Kraft, Ferrero Rocher, the Unilever children’s ice-cream portfolio, Scandinavian confectionery brand Dumle, McDonald’s and children’s broadcaster HIT Entertainment.
– Languages: good French and German; some Italian and Spanish – Digital photography – Travel: particularly South East Asia, USA
You can hear the full interview with Lou by hitting the play button
Play the podcast
Value Engineers website http://www.thevalueengineers.com
Lou Ellerton on Twitter https://twitter.com/lou_ellerton
Bryony Thomas Speaker, Award-winning Author and Founder of Watertight Marketing
A captivating marketing speaker, and best-selling author of Watertight Marketing (Panoma Press, £14.99). Billed by Start Your Business Magazine as “a must for small businesses.” and Winner of a National Indie Excellence Book Award in 2014. It was described by one MD as “the entrepreneur’s essential marketing manual”. By another, as the “best business book I’ve ever read.”
She has a distinctive no-nonsense style that makes you sit up and take notice, and a real talent for unraveling how marketing delivers sales results.
Bryony’s key strength is in being able to bring marketing together as a whole, meshed into the everyday activity of a business, so that it supports every step in a person’s buying decision from initial awareness to long term loyalty.
She lives and works in Bristol in the UK.
You can listen to the full interview with Bryony by hitting the play button
Play the podcast
Watertight Marketing Website http://watertightmarketing.com/
Bryony Thomas on Twitter https://twitter.com/bryonythomas
Chantal Cornelius owner of Appletree Marketing Consultancy
Marketing Support to help Coaches, Consultants, Trainers and Speakers to grow successful businesses
Chantal has been working in marketing since 1995 and running her own business since August 2000. In that time she has helped many small businesses grow into larger businesses. Appletree specialise in working with Coaches, Consultants and Trainers.
Chantal works with clients to create a manageable, sustainable marketing plan that will bring them enough of the right sort of clients and the right amount of work. Then Appletree either mentor them to help them do their marketing, or do it for them.
- Magnetic Marketing : How to Market your Services as a Coach, Consultants or Trainer
- One in Ten: How to Survive Your First Ten Years In Business
You can hear to the full interview with Chantal by hitting the play button
Play the podcast
Appletree Marketing Consultancy Website http://appletreeuk.com/
Appletree Marketing Consultancy on Twitter https://twitter.com/TopMarketingTip
Naomi Gilmour owner of Branching Out Online Marketing & Design Consultancy
When it comes to an online presence Naomi can help you to branch out and bloom!
Naomi has experience of running small businesses in the online retail, and hospitality sectors, with a genuine understanding of the challenges faced by small businesses. Naomi offers a helping hand to developing small businesses web presence and improving sales.
Services Branching Out offer:
- Online Marketing Consultancy
- Social Media Marketing
- Social Media Training
- Website Design and Hosting
- Email Marketing
- Blog Marketing
You can hear to the full interview with Naomi by hitting the play button
Play the podcast
Branching Out Website http://www.branchingoutonline.co.uk/
Naomi Gilmour on Twitter https://twitter.com/branchingouthq
This show online presence is supported by Knowing Your Business partner Work Area Ltd
Work Area Ltd – supplier of office chairs and specialist storage systems.
Centrally based in Banbury, Oxfordshire, Work Area Ltd supplies an extensive range of office chairs, laboratory and industrial seating, work lockers, and storage systems, to companies across the UK. Website http://workarealtd.com/
This weeks Knowing Your Business show was presented by Ian Gentles and guest presenter Tracey Jefferies.
Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)
Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.
Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.
Want to contact or connect with Ian Gentles? Click the links below…
- You can join the conversations and see the latest tips from Ian Gentles Digital Marketing on Facebook
Tracey Jefferies owner of Adapt Communications based in Oxford.
Passionate about branding, life-long learning, jazz & cake!
Adapt is an Oxfordshire based, full-service, marketing communications agency, dedicated to making sure your company continues to adapt the way it communicates, in order to drive sales and grow your business.
Adapt Communications helps you decide which methods of communication will be most effective to help your business raise its profile, increase the level of enquiries and most importantly drive sales.
Adapt work with a variety of companies from very different industries, mainly B2B, some B2C – the common thread is that they all want their message to be heard loud and clear. Clients include: Blenheim Palace, Cornbury Park, FROM, The Revival Company, Kemp & Kemp Property Consultants/Kemp & Kemp Residential, West Oxfordshire Citizens Advice Bureau & NFU.
Specialties: Brand Development, strategic and tactical marketing & PR. Web design & build. Copy writing for marketing collateral, editorial, websites and event Management.
On a personal basis Tracey is a Trustee of www.archoxfordshire.org.uk and also enjoys freelance writing & radio presenting.
Want to contact or connect with Tracey Jefferies or Adapt? Click the links below…
The Knowing Your Business Show social links
Knowing Your Business Show time is every Thursday at 10 am until 12 pm on Radio Horton.
If you have any questions for our guests or would just like to leave a comment please do.