Showcasing YOUR business expertise LIVE on Radio

27th February 2014 Knowing Your Business Show

On this weeks Knowing Your Business show we discussing Marketing for small businesses.

Knowing Your Business interview Suzan St Maur, Dee Janes-Wait and Steve Shepherd to find out more.


You can click the highlighted text and listen to the Knowing Your Business Show live on Radio Horton every Thursday at 10am until 12pm.


The Knowing Your Business Show Podcasts


Allow me to introduce this weeks Knowing Your Business show guests, with their contact details and podcasts

Suzan St Maur AMIPA. Professional business writer, renowned blogger and best-selling author.

Interests include  writing, reading, writing joke books (6 published so far), current affairs, healthcare, horses, equestrian sports, dogs, cats, British MENSA (full member).

Suzan is the Founder of popular writing resource How To Write Better since October 2010

Freelance Journalist / copywriter / scriptwriter / speechwriter since 1978

The website posts 6-7 times a week on a wide range of writing-related topics. With the superb contributions of many guest columnists, They manage to cover everything from blogging to fiction, writing articles, training material, job search, marketing, emails, writing for social occasions, music, poetry and much more.


Suzan St Maur explains the value of using blogging for marketing


Want to contact or connect with Suzan St Maur? Click the links below…

HowToWriteBetter.Net website

Suzan St Maur on Twitter

HowTo WriteBetter.Net on Google+ 

Connect with Suzan St Maur on LinkedIn


Marketing Manager Dee Janes-Wait talks marketing by telling stories

Insurance Broker for 11 years, then went on to work for Fired Earth for 3 years as their business development manager,

Worked for an “eco” builders merchant in London for a year,

Worked for Crucial Trading (posh floorcoverings) as a South West business Development manager,

Worked for Heuga Home Flooring,again as a Business development manager.

Then set up a Dapper Living with a friend which was a party plan gift company, at the same time as becoming the Marketing Manager for Banbury Bodyshop and new business Auto Paintstore.


Dee gives us her insights about marketing


Want to connect with any of the businesses Dee is managing? Click the links below

Auto Paintstore Website

Banbury Bodyshop Website

Auto Paintstore on Twitter

Dapper Living Facebook Page


Steve Shepherd Web designer · Graphic designer · Photographer gives us his marketing thoughts.

Based in Banbury Oxfordshire Steve is the founder of Sorbrook – Creative Stream

Focusing on Brand and Web presence and providing solutions to cascade business brand image throughout social media for maximum exposure. Industry experience has been gained over the last 15 years with large corporate and small to medium sized businesses.

Voluntary work with the Sea Cadet Corps in Banbury and the Oxon and Bucks District


Steve explains the creative side about marketing


Want to contact or connect with Steve Shepherd or Sorbrook? Click the links below…

Sorbrook Website

Connect with Sorbrook on Facebook

Follow Sorbrook on Twitter

Join Sorbrook on Google+


This weeks Knowing Your Business show was presented by Ian Gentles and guest presenter Tracey Jefferies.


Ian Gentles Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also have a deep interest in the spaces where technology, culture and big ideas overlap.

Want to contact or connect with Ian Gentles? Click the links below…


Tracey Jefferies owner of Adapt Communications based in Oxford.

Passionate about branding, life-long learning, jazz & cake!

Adapt is an Oxfordshire based, full-service, marketing communications agency, dedicated to making sure your company continues to adapt the way it communicates, in order to drive sales and grow your business.

Adapt Communications helps you decide which methods of communication will be most effective to help your business raise its profile, increase the level of enquiries and most importantly drive sales.

Adapt work with a variety of companies from very different industries, mainly B2B, some B2C – the common thread is that they all want their message to be heard loud and clear. Clients include: Blenheim Palace, Cornbury Park, FROM, The Revival Company, Kemp & Kemp Property Consultants/Kemp & Kemp Residential, West Oxfordshire Citizens Advice Bureau & NFU.

Specialties: Brand Development, strategic and tactical marketing & PR. Web design & build. Copy writing for marketing collateral, editorial, websites and event Management.

On a personal basis Tracey is a Trustee of and also enjoys freelance writing & radio presenting.

Want to contact or connect with Tracey Jefferies or Adapt? Click the links below…


The Knowing Your Business Show social links

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Knowing Your Business Show time is every Thursday at 10am until 12pm on Radio Horton.

If you have any questions for our guests or would just like to leave a comment please do.


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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed