Showcasing YOUR business expertise LIVE on Radio

Bryony Thomas Founder of Watertight Marketing

On this Knowing Your Business radio show we interviewed award-winning author and founder of Watertight Marketing Bryony Thomas.

We wanted to take a look at themed marketing, and how do you create a central marketing idea or message? As things turned out, we learnt a whole more in this most absorbing of interviews.

This interview was broadcast live on Radio Horton 6th November 2014.

The podcasts are available for your listening and learning pleasure further down the page.

Owner of Adapt Communications and guest presenter Tracey Jefferies, asks the all important questions.

Show hosted by Ian Gentles


Themed marketing can be really really powerful because it's a reason to stay in touch


The podcasts

In this 2:38 second snippet we hear Bryony explain the bit of marketing most business owners often forget. The getting people interested bit.

Play the podcast


Bryony tells us the story of buying a handbag to explain the buying journey. It starts with emotion, it dabbles with logic, then heads right back to emotion. Super explanation worthy of anyone’s 3:18 seconds of listening time.

Play the podcast


You can listen to the full fascinating interview with Bryony, by hitting the play button

Play the podcast


Bryony Thomas biography

A captivating marketing speaker, and best-selling author of Watertight Marketing (Panoma Press, £14.99). Billed by Start Your Business Magazine as “a must for small businesses.” and Winner of a National Indie Excellence Book Award in 2014. It was described by one MD as “the entrepreneur’s essential marketing manual”. By another, as the “best business book I’ve ever read.”

She has a distinctive no-nonsense style that makes you sit up and take notice, and a real talent for unraveling how marketing delivers sales results.

Bryony’s key strength is in being able to bring marketing together as a whole, meshed into the everyday activity of a business, so that it supports every step in a person’s buying decision from initial awareness to long term loyalty.

She lives and works in Bristol in the UK.


Watertight Marketing Website

Bryony Thomas on Twitter



This show online presence is supported by Knowing Your Business partner Work Area Ltd

Work Area Ltd – supplier of office chairs and specialist storage systems.

Centrally based in Banbury, Oxfordshire, Work Area Ltd supplies an extensive range of office chairs, laboratory and industrial seating, work lockers, and storage systems, to companies across the UK. Website


Centrally based in Banbury, Oxfordshire, Work Area Ltd supplies an extensive range of office chairs, laboratory and industrial seating, work lockers, and storage systems to companies across the UK.


If you would like to enjoy the benefits of being one of the Knowing Your Business radio show partners, you can find out more by contacting us via Email:



This week, the Knowing Your Business show was presented by Ian Gentles and guest presenter Tracey Jefferies.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.


Want to contact or connect with Ian Gentles? Click the links below…


Tracey Jefferies owner of Adapt Communications based in Oxford.

Passionate about branding, life-long learning, jazz & cake!

Adapt is an Oxfordshire based, full-service, marketing communications agency, dedicated to making sure your company continues to adapt the way it communicates, in order to drive sales and grow your business.

Adapt Communications helps you decide which methods of communication will be most effective to help your business raise its profile, increase the level of enquiries and most importantly drive sales.

Adapt work with a variety of companies from very different industries, mainly B2B, some B2C – the common thread is that they all want their message to be heard loud and clear. Clients include: Blenheim Palace, Cornbury Park, FROM, The Revival Company, Kemp & Kemp Property Consultants/Kemp & Kemp Residential, West Oxfordshire Citizens Advice Bureau & NFU.

Specialties: Brand Development, strategic and tactical marketing & PR. Web design & build. Copy writing for marketing collateral, editorial, websites and event Management.

On a personal basis Tracey is a Trustee of and also enjoys freelance writing & radio presenting.


Want to contact or connect with Tracey Jefferies or Adapt? Click the links below…



The Knowing Your Business Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.



The Knowing Your Business Show is broadcast every Thursday from 10 am until 12 noon on Radio Horton.

If you have any questions for Bryony or would just like to leave a comment, please do.


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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed