Showcasing YOUR business expertise LIVE on Radio

Stuart Allen founder of The Sales Performance Company

Knowing Your Business interview Stuart Allen about customer service and sales. Is there a link between customer satisfaction and sales performance? How are they linked? Has ‘being’ a sales person changed?

Just some of the questions we sort to find the answers to in this insightful interview.of how customer service drives sales and market share.

This compelling interview was broadcast on Radio Horton on 5th May 2014

Now available on podcast further down the page.

Peoples skills expert and regular guest show presenter Julie Cooper, asks the all important questions.

Show Host Ian Gentles


What is it that my business does for YOURS?


Stuart Allen FCMI FInstSMM Biography

His personal philosophy for sales training is not modern, in fact it dates back to Confucius around 450 BC. He summed up how people learn with the words “Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand.” Lots of sales training courses are just about ‘tell’, a few involve ‘show’ but very few truly ‘involve’ the learner. If you want to see positive, business driven ‘behavioural change’ in your teams then call Stuart at The Sales Performance Company on 07557 919039 to discuss. He would be delighted to help.


Results driven sales transformation programmes. Having spent over 30 years in front line sales roles (business development and single key accounts) He is a sales person that teaches rather than a career trainer. This is a key difference you should consider carefully as sales people are by nature reluctant learners! He have also built a number of businesses from scratch and have a wide commercial understanding way beyond the sales office. In an effort to promote sales as a career choice Stuart have recently written and teach Advanced Sales Apprenticeships.

Stuart can also assist with employee engagement and customer service training initiatives and client references and case studies are available on request.

He is a self confessed Twitter for business addict (name @StuartAllenFCMI) with circa 30,000 followers. In May 2013 I founded #WorcestershireHour as a weekly networking event on Twitter. That event now gets 6/700+ attendees every week and has a supporting website. BBC News featured the event in November 2013.


Julie Cooper asks in this 1:12 second clip – Nobody likes to be sold to so it must be a pretty rough job isn’t it? Hear the answer. Stuart explains how you must understand the business you’re dealing with and more.

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In this 2:17 second clip Julie asks Stuart – What is good sales practice in today’s world? A very powerful answer came back. it’s all about being authentic. There are no other choices.

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Hear the FULL interview with Stuart Allen – Sales Performance Consultant & Trainer, Writer & Conference Speaker. It’s FILLED with useful tips.

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Want to contact or connect with Stuart Allen? Click the links below…




This week the Knowing Your Business show was presented by Ian Gentles and guest presenter Julie Cooper.


Ian Gentles Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation.

Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.

Want to contact or connect with Ian? Click the links below…


Julie Cooper is a trainer, coach and author specialising in one to one skills.

Her company, Spring Development ( offers lively, focused training and development to organisations and individuals that want to flourish and get the best out of their working lives.

Her book, ‘Face to Face in the Workplace: A Handbook of Strategies for Effective Discussions’ has been widely acclaimed, and has featured in The Sunday Times and Guardian Careers . “This Year’s Must Have Book” (HR Director) She understands that busy people need accessible, practical information, which is why her books are packed with instantly usable techniques and tips.

She also coaches other professionals to help them turn their ideas into a book. You can find her books at Amazon or at Her latest book ‘ Five Steps to Being Heard: How to get your Message Across to the Right Person’ is currently available for free at

Want to contact or connect with Julie? Click the links below…



The Knowing Your Business Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.


The Knowing Your Business Show is broadcast every Thursday from 10 am until 12 noon on Radio Horton.

If you have any questions for Stuart, or would just like to leave a comment, please do.

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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed