Showcasing YOUR business expertise LIVE on Radio

Rania Freij starts a cake business

Magic Mixer Cakes and Bakes owner Rania Freij tells us what it’s like to start a cake making business. Starting off as a hobby into a full-time business is a challenge, but one that Rania eventually found too hard to resist.

Based in Banbury Oxfordshire, Magic Mixer Cakes & Bakes are dedicated home bakers committed to making high quality bespoke, handmade cakes & bakes.

We hear Rania explain her aim for the business – to produce and provide fresh cakes and bakes using top quality ingredients, whilst offering great value.

She is targeting the weddings market by contacting photographers and florists, as well as hosting children’s parties and running classes in cake decoration.

Working from home she covers a relatively wide area from Northamptonshire to Oxford. She has also started hosting vintage tea parties, having built up a collection of cups and saucers, and she is also looking to break into the corporate market to take advantage of the demand for quality cup cakes at events.

The show was broadcast on Radio Horton 5th December 2013

Asking the all important searching questions is renowned copywriter and regular guest show presenter Joy McCarthy.


Presentation is vital for the BIG WOW factor. But the taste has to be AMAZING.


You can hear the full interview right here as we learn about Rania’s first steps into business

Play the podcast


They hold a level 2 food hygiene certificate with a score on the door of 5 from the local council. They are also CRB checked and fully insured

Rania set up Magic Mixer Cakes & Bakes to offer a full range of top quality products from :

  • Wedding Cakes and Favours,
  • Celebration Cakes,
  • Novelty Cakes
  • Giant Cupcakes
  • Smash Cakes
  • Cupcakes
  • Muffins (sweet or Savoury)
  • Mini Cupcakes
  • Cake Pops
  • Cake Push Pops
  • Biscuits


Want to contact or connect with Rania or Magic Mixer Cakes & Bakes? Click the link below…




This week the Knowing Your Business show was presented by Ian Gentles and guest presenter Joy McCarthy.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.

Want to contact or connect with Ian Gentles? Click the links below…


Joy McCarthy

The Oxfordshire copywriter. Ardent thought-bubbler who thrives on chaos. Creative copywriter who also takes good writers and helps them achieve copywriting excellence with a Professional distance learning copywriting course

Want to contact or connect with Joy McCarthy or the Copywriting Apprentice? Click the links below…



The Knowing Your Business Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.



The Knowing Your Business Show is broadcast every Thursday from 10 am until 12 noon on Radio Horton.

If you have any questions for Rania or would just like to leave a comment, please do.


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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed