Portpatrick Holiday Cottage owner Alison Smith is passionate about promoting tourism in the beautiful Rhins of Galloway in South West Scotland.
We wanted to know – can businesses survive and prosper living in rural locations? What do they need to do? Alison talks holidays and media services in this enthralling radio interview. The podcasts are available further down the page.
The show was broadcast on Radio Horton 12 September 2013
Asking the all important searching questions is renowned copywriter and regular guest show presenter Joy McCarthy.
Along with her husband, she rents Kirklauchline, a self-catering holiday cottage near Portpatrick in the Rhins of Galloway. Alison and her husband began letting Kirklauchline cottage as holiday accommodation in SW Scotland in October 2010.
Alison has the responsibility of marketing the cottage to potential guests and uses social media effectively to target her customers. She uses Facebook and Twitter generally and also has an interest in Pinterest and Google +. Around 60% of bookings some directly from social media. In addition, the majority of her holiday cottage website traffic comes from direct referrals from social media sites.
Kirklauchline cottage is in one of the most beautiful parts of South West Scotland and bookings are now being taken for the 2014 season.
We hear in this little 1:05 second snippet how Alison started to use social media to gain bookings for Kirklauchline cottage. Now 60% come from social media.
Play the Podcast
You can hear the full interview right here
Play the Podcast
Want to contact or connect with Alison reference Kirklauchline self-catering holiday cottage? Click the links below…
Galloway-Media advises and manages social media accounts for other business owners, develops websites and delivers local photography services.
Alison specialises in working with other holiday home owners in South West Scotland and in other areas of the UK, helping them increase their holiday homes bookings.
Alison recently commenced an exciting two-year contract with the Mull of Galloway Trust to market their 3 holiday cottages on the Rhins of Galloway. Galloway Media has also been commissioned to build the Mull of Galloway Trust’s website. The three holiday homes at Scotland’s most southerly point, were acquired by the Trust through a community buy-out from the Northern Lighthouse Board. www.lighthouseholidaycottages.co.uk/
If you have a holiday home which is underperforming, speak to Alison Smith of Galloway Media about how you can increase your occupancy rates.
What to contact or connect with Alison reference Galloway Media? Click the links below…
This week the Knowing Your Business show was presented by Ian Gentles and guest presenter Joy McCarthy.
Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)
Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.
Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.
Want to contact or connect with Ian Gentles? Click the links below…
The Oxfordshire copywriter. Ardent thought-bubbler who thrives on chaos. Creative copywriter who also takes good writers and helps them achieve copywriting excellence with a Professional distance learning copywriting course
Want to contact or connect with Joy McCarthy or the Copywriting Apprentice? Click the links below…
The Knowing Your Business Show social links
The Knowing Your Business Show is broadcast every Thursday from 10 am until 12 noon on Radio Horton.
If you have any questions for Alison or would just like to leave a comment, please do.