Showcasing YOUR business expertise LIVE on Radio

Phil Aston from Genius Loci gives us insights into tourism marketing

Radio interview with Phil Aston the joint business owner of Genius Loci, a Digital Marketing & Media Agency based in Cornwall specialising in the tourism and retail sector.

On this show we discussed – How can a business STAND OUT?

According to Phil the digital arena has really impacted positively on the tourism industry for those who do stand out for the right reasons. The questions consumers are now asking every single day when booking holidays are things like – Why should I choose you? Why YOUR business? Why are you in business? What’s the passion behind the business? What is it that’s remarkable about your business? And they seek those answers on websites like TripAdvisor, social media and the business website.

Phil gives us some fascinating marketing insights in this interview. So if you’re interested in the world of tourism marketing. The podcasts are further down the page.

The show was broadcast on Radio Horton 16th October 2014.

Asking the all important questions is renowned copywriter and regular guest presenter Joy McCarthy.

 

Radio interview with Phil Aston the joint business owner of Genius Loci, a Digital Marketing & Media Agency based in Cornwall specialising in the tourism and retail sector.

 

This Knowing Your Business radio interview is now available on podcast with bite sized chunks.

In this 2:23 second clip Phil talks about getting yourself out there with a goal in mind so you know what success look like?

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Phil explains in this 3:35 second clip how marketing has dramatically changed in the tourism industry. Worthy listen

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We hear in this 2:07 second snippet that to stand out we need to offer the what’s in it for the potential customer rather than talking about features. Excellent advice.

Play the podcast

 

You can hear the full interview with Genius Loci partner Phil Aston here.

Play the podcast

 

Phil Aston Biography 

Phil has over 25 years experience in marketing and 10 years in the tourism sector and has been involved in SEO since the mid 1990s

Photography is something Phil loves and always tries to take with the eyes of the heart. He say’s “I’m lucky that what I see inspires others to visit, buy or eat what I shoot! Living in Cornwall also helps.”

Phil currently hosts and produces the following Hangouts On Air shows

  • The Genius Loci Business & Media Show
  • West Cornwall Business Club HOA
  • Google Plus or Cornwall Business Show
  • What’s In Your Music Collection?
  • The Sue Aston Show (live music event)

 

Genius Loci Website www.geniusloci.co.uk

You can connect with Genius Loci on Google plus https://plus.google.com/+GeniuslociCoUk

 


 

This shows online presence is being supported by Knowing Your Business partner Work Area Ltd

Work Area Ltd – supplier of office chairs and specialist storage systems.

Centrally based in Banbury, Oxfordshire, Work Area Ltd supplies an extensive range of office chairs, laboratory and industrial seating, work lockers, and storage systems to companies across the UK. Website http://workarealtd.com/

 

Centrally based in Banbury, Oxfordshire, Work Area Ltd supplies an extensive range of office chairs, laboratory and industrial seating, work lockers, and storage systems to companies across the UK.

If you would like to enjoy the benefits of being one of the Knowing Your Business radio show partners, you can find out more by contacting us via Email: ian@knowingyourbusiness.co.uk

 


 

This week the Knowing Your Business show was presented by Ian Gentles and guest presenter Joy McCarthy.

 

Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.

Want to contact or connect with Ian Gentles? Click the links below…

 

 

Joy McCarthy

The Oxfordshire copywriter. Ardent thought-bubbler who thrives on chaos. Creative copywriter who also takes good writers and helps them achieve copywriting excellence with a Professional distance learning copywriting course

Want to contact or connect with Joy McCarthy or the Copywriting Apprentice? Click the links below…

 


 

The Knowing Your Business Show social links

 

The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.

 


 

The Knowing Your Business Show is broadcast every Thursday from 10 am until 12 noon on Radio Horton.

If you have any questions for Phil or would just like to leave a comment, please do.

 

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19th November Show

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