Showcasing YOUR business expertise LIVE on Radio

Journalist Fiona Scott had the dream job. Then came redundancy

Fiona Scott has been a journalist since 1988, living out her dream in her perfect job until one day the dreaded notice from her employer appeared. They planned to make her redundant.

The Knowing Your Business show topic of conversation was to discuss starting a business and developing it’s future. Who better to interview than someone who’s done it, so we interviewed journalist and media consultant Fiona Scott.

From the learning process to now offering the same services in PR, news service, corporate videography, tv production, journalism, media training and support for SMEs. Fiona started her own media consultancy working for SMEs, start-ups, schools, small charities and some corporate clients. Fiona also works in partnership with GD PR Ltd, based in Worcestershire.

This show was broadcast live on Radio Horton 23rd October 2014.

Chris Hogan asks the all important questions. A fascinating interview unfolded.

Ian Gentles hosts. You can hear what the other guests said via the show landing page


On this radio show we discussed starting a business with Media consultant and journalist Fiona Scott


From redundancy to running her own business. The podcasts

We hear in this 1:13 second clip Fiona explain how being made redundant from her dream job left her devastated. Then she acted.

I did the research


From dream job to redundancy to what happened next. Fiona has been in the media business for more than two decades – newspapers, TV and a bit of radio. This 2:45 second clip gives more detail on the action Fiona took towards starting her own business. This may surprise you.

What I did


Hear the full radio interview with Fiona. There is also a cracking tip on how to get your news in to the media.

Play the podcast


The back story

Fiona started out in newspapers working in Somerset and Wiltshire and was, during that time, education, health, crime reporter finally ending up as business editor, running a small team. In that role, she had to produce, with her team, a page of editorial content each day, several features per week and a monthly business supplement.

In the mid-1990s Fiona moved into television working for HTV in Bristol (now TV West) working up from researcher to series producer working on current affairs, factual entertainment and on commissions for Teachers’ TV. Fiona had her own series and ideas commissioned.

Some of the shows she produced included West Eye View (single subject documentary), The West This Week (political and current affairs discussion show), Out of Order (consumer show), The Bargain Hunters & Beat The Dealer (antiques and collectibles). Yes, she has worked with celebrities.

Fiona describes herself as a social media freak who regularly run workshops – with others – on how to make the best of the platforms available.

Fiona also writes regularly for the Gazette & Herald in Wiltshire, Swindon Advertiser and Wiltshire Life magazine. She is currently a director on BBC daytime show Flog It! and a guest producer director for ITV Wales on its current affairs series Wales This Week. Fiona also worked on the One Show, sourced stories for Red Nose Day 2011 and 2013 for Comic Relief.


Fancy contacting or connecting with Fiona?



This show online presence is being supported by Knowing Your Business partner Work Area Ltd

Work Area Ltd – supplier of office chairs and specialist storage systems.

Centrally based in Banbury, Oxfordshire, Work Area Ltd supplies an extensive range of office chairs, laboratory and industrial seating, work lockers, and storage systems to companies across the UK. Website


Centrally based in Banbury, Oxfordshire, Work Area Ltd supplies an extensive range of office chairs, laboratory and industrial seating, work lockers, and storage systems to companies across the UK.



This week the Knowing Your Business show was presented by Ian Gentles and guest presenter Chris Hogan.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.


Want to contact or connect with Ian Gentles? Click the links below…


Chris Hogan

Chris runs OxCopy, a content marketing agency serving North Oxfordshire and beyond. With a technical background and a management MSc there’s a deep understanding of the science behind content writing for SEO and marketing, using articles, case studies, news, press releases, blogging and social media.

As a result, customers receive intelligent, original and compelling content marketing their businesses, raising profiles and increasing responses to campaigns, all leading to more leads and improved sales.

Specialties: Marketing content strategies and content provision for businesses struggling to keep up with the demands of modern online marketing, content marketing and social networking.


Want to contact or connect with Chris? Click the links below…


The Knowing Your Business Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.


The Knowing Your Business Radio Show is broadcast every Thursday from 10 am until 12 noon on Radio Horton.

If you have any questions for Fiona, or would just like to leave a comment, please do.


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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed