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James Sutton (BSc MCOptom) explains eye health

On this Knowing Your business radio show we explored the subject of eye health with optometrist James Sutton.

As it’s National Eye Health Week from 22nd to 28th September we thought James would be the perfect expert guest. That proved to be just the case. The podcasts are further down the page. Guest presenter Lesley Nell asks the all important questions. The show was broadcast LIVE on Radio Horton 18th September 2014.


On this Knowing Your business radio show we explored the subject of eye health with optometrist James Sutton.


The bio

James Co founded Butterflies Healthcare Ltd with his wife Michelle Sutton (BPharm MRPharmS) a practising pharmacist.

James has over 20 years experience as a high street optician. He applies the knowledge he has gained during this time to offer advice on a range of optical matters including prescription swimming goggles and diving masks, dry eyes, blepharitis, macular degeneration and eye vitamins. He also manages all of Butterflies Healthcare websites and IT.

Butterflies Healthcare was created in 2004 to bring a select range of quality optical products to the UK market, to increase patient choice and availability.

In the case of their key brands they supply direct to pharmacies, opticians and health stores so they may be available in your local area. If you are a retailer and do not stock their products already, you can contact Butterflies Healthcare on 0333 700 6704 to place an order and become a stockist.

They sell most items through high street opticians and pharmacies or direct by mail order either over the internet, by phone or post . They also have a business premises in Warkworth near Banbury.


A survey of 1,000 people in the UK conducted on Butterflies Healthcare behalf by an independent company – mixed age, gender, background and location) showed:


  • 69% worry about their sight deteriorating with age
  • 90% would find sight the hardest sense to live without
  • 16% do not do anything to preserve their eye health
  • Less than half consider a healthy diet important to eye health
  • Less than half consider smoking a risk to eye health
  • Less than 5% of people over 45 take any type of supplement for eye health
  • Over half of the under 24s do not have regular eye checks
  • People are concerned about conditions such as cataracts and glaucoma but are less concerned about macular degeneration.

Have you done the eye health questionnaire yet? That’s here if you fancy giving it a go


The Knowing Your Business Show Podcast with James Sutton (BSc MCOptom) practising optometrist explaining eye health


Lesley asks James can diet help keep our eyes healthy? James gives us some what to eat food tips in this 1:38 second clip.

Hear the tips


Regular eye-examinations anyone? Here’s why you should in this 1:50 second clip. A MUST listen.

Play the podcast


Hear the FULL interview with James Sutton

Play the podcast


Want to connect with James, or Butterflies Healthcare? Click the links below



This weeks Knowing Your Business show was presented by Ian Gentles and guest presenter Lesley Nell.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.

Want to contact or connect with Ian Gentles? Click the links below…


Lesley Nell owner of Green Shoots Health

Lesley is Passionate about helping people rebalance their lives and achieve a happier, healthier life through Reiki and EFT (Emotional Freedom Technique) treatments.

The Mission – Enabling you to rebalance your life for a healthier, happier future.

Want to connect with Lesley and Green Shoots Health? Click the links below



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Knowing Your Business Show time is every Thursday at 10am until 12pm on Radio Horton.

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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed