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Claire Taylor The Story Mill Co-founder explains the power of storytelling

On this show the topic of conversation was – How can businesses use storytelling? Who better to ask than The Story Mill Co-founder Claire Taylor for her expert thoughts.

And what a fascinating conversation this turned out to become. The podcasts are available for your listening ears further down the page.

Storytelling in business is often described as a way to enhance relationships and communication within organisations and externally with customers. It’s also said the purpose and practice of great storytelling in business is to influence others – customers, clients, organisations, job interviews. … every contact point should tell an emotional story.

This interview was broadcast on Radio Horton 20th February 2014

Asking the all important questions is guest presenter Judy Mansfield.


Play the podcast and find out what Claire Taylor thinks on how businesses can use storytelling


Claire Taylor Biography

The Story Mill was founded in 2013 by Claire & David Taylor. Having both worked within large corporate organisations for many years and subsequently set-up their own consultancy businesses having learned a great deal about what it takes to be successful in business regardless of it’s size.

The Story Mill is an innovative organisation created to stimulate authentic dialogue within companies between employees, teams and leaders and externally between businesses and their customers and partners.

Claire is also a publish author. The Tao of Storytelling

30 Ways to Create Empowering Stories to Live By – is a wisdom memoir that follows Claire’s transformational journey to discovering the hidden treasure in her personal stories. Each of the 30 tales carries a powerful message as well as practical exercises to help you find your treasure and transform your life. Our stories can empower us or disempower us – but the good news is that once you become aware of your hidden stories you can become the author of your own life.


The Podcasts

Claire tells us in this 3:18 second snippet how telling a story when training can help to make a point and gives us this powerful example.

The dancing story


In this 1:51 second clip we hear an example of where stories can come from. Every business has them.

The sustainability story


Claire explains in this 1:31 second snippet where the start point of storytelling often begins.

Stories often start with tension


Hear the FULL interview with Claire Taylor. It’s fascinating.

How businesses can use storytelling


Want to contact or connect with Claire and ‘The Story Mill? Click the links below…



This Knowing your business radio show was presented by Ian Gentles and guest presenter Judy Mansfield.


Ian Gentles Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.


Want to contact or connect with Ian Gentles? Click the links below…



Judy Mansfield – Gifted public speaker. After 35 years of being salaried, now loving being self-employed. Married, one husband, 2 cocker spaniels, and an unrequited love for Rod Stewart

Tagline: Trying to ‘make a difference’ each day.

In the day job Judy is a professionally trained Independent international Celebrant, holding a Diploma in both Marriage and Funeral Celebrancy. She is available to carry out Celebrancy services internationally.


Want to connect with Judy or Cherish Ceremonies? Click the links below



The Knowing Your Business Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.


The Knowing Your Business radio Show is broadcast every Thursday from 10am until 12 noon on Radio Horton.

If you have any questions for Claire or would just like to leave a comment, please do.



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19th November Show

This week we discuss all type of business subjects

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  • To be confirmed