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Greg Orme gives us his insights about creativity in business

Interview with Greg Orme author of The Spark: How To Ignite and Lead Business Creativity. The Spark is a step-by-step guide to building and running a business bursting with passion, creativity and new ideas.

This interview was broadcast on Radio Horton 10th July 2014.

The podcasts are available further down the page.

Asking the questions is regular guest presenter and renowned people skills training / development trainer, and author Julie Cooper.

Show Host Ian Gentles.

The Spark – To purchase The Spark click the highlighted text – How to Ignite and Lead Business Creativity

Based on robust research and real-life experiences of high profile executives, The Spark sets out strategies on how to instil a ‘non-conformist and slightly anarchic’ ideas-fuelled culture inside teams and organisations.

Packed with countless tips and invaluable ideas on how to achieve creativity within the workplace, it also emphasizes the rewards which businesses and executives will reap as a result, including

  • Higher profits. Businesses which innovate outperform their rivals
  • Faster growth: 80 per cent of leaders identify innovation as vital to benefit from the economic recovery
  • Innovative new products: to survive accelerating ‘creative destruction’ driven by new technology and globalisation
  • Victory in the ‘war for talent’: staff turnover in creative companies is lower
  • Higher returns on research and development investment: there’s currently little correlation between R&D spend and shareholder return
  • Improved business processes, such as re-imagined business strategies, and reduced costs.

Written in a fresh, fun and friendly way – the antithesis of the usual overly-academic tomes — the guide is easy-to-implement and demystifies the leadership and management habits necessary to create creative sparks.

Importantly, it also has wide reach and relevance across a range of sectors including

  • Managers who need to promote creativity and innovation in a certain level or across their whole team
  • Industries which depend on a consistent stream of new ideas, such as retail, technology, leisure and fast-moving consumer goods
  • Industries where people, knowledge and expertise are the key drivers, such as law and
  • Creative industry businesses, such as the independent digital, media and marketing spheres,
    who need to reflect on their creativity and how to sustain it
  • Those who manage ‘creative hotspots’ in marketing, communications, branding, sales and
    product design
  • Those in spheres not traditionally seen as creative, such as IT and HR, to help them develop
    a more innovative mindset


Greg Orme Biography

- He works with senior executives transforming businesses and developing inspiring leadership.

Based on over 20 years working within the digital media and marketing sectors, he specialises in helping organisations and teams which need to manage for creativity and innovation.

Through his own consultancy, Kirkbright, Greg works with clients including Sky, Ogilvy & Mather, the International Olympic Committee,  The World Economic Forum, Aardman Animation, Randstad Group, and Virgin Media.

He’s also an associate programme director at the top-rated London Business School and Ashridge Business School.

Between 2004 and 2008 Greg was CEO of the Centre for Creative Business at London Business School, delivering leadership development programmes and strategy advice to creative industry leaders. Prior to gaining an MBA at London Business School Greg spent ten years as a journalist, where he was part of the management team at ITN’s award-winning Channel Five News.

The Podcasts

Where do great ideas come from? Greg gives us his thoughts in this 2:41 second snippet

Great ideas


Why do businesses need to be creative? Hear what Greg said in this 1:04 second clip

Creative benefits


Listen to the FULL interview

Greg gives us his insights about creativity


Want to connect with Greg? Click the links below

Greg Orme Website

Connect with Greg Orme on Twitter

Join Greg Orme on Google+




This week the Knowing Your Business show was presented by Ian Gentles and guest presenter Julie Cooper.


Ian Gentles Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation.

Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.

Want to contact or connect with Ian? Click the links below…


Julie Cooper is a trainer, coach and author specialising in one to one skills.

Her company, Spring Development ( offers lively, focused training and development to organisations and individuals that want to flourish and get the best out of their working lives.

Her book, ‘Face to Face in the Workplace: A Handbook of Strategies for Effective Discussions’ has been widely acclaimed, and has featured in The Sunday Times and Guardian Careers . “This Year’s Must Have Book” (HR Director) She understands that busy people need accessible, practical information, which is why her books are packed with instantly usable techniques and tips.

She also coaches other professionals to help them turn their ideas into a book. You can find her books at Amazon or at Her latest book ‘ Five Steps to Being Heard: How to get your Message Across to the Right Person’ is currently available for free at

Want to contact or connect with Julie? Click the links below…



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The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.


The Knowing Your Business Radio Show is broadcast every Thursday from 10 am until 12 pm on Radio Horton.

If you have any questions for Greg, or would just like to leave a comment, please do.

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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed