Showcasing YOUR business expertise LIVE on Radio

How to become the Go To Expert with Author Heather Townsend

On this show we explored how to become the go to expert with Heather Townsend from The Excedia Group.

Why do business owners need to grow their reputation, and differentiate themselves from the competition? What do they need to do to become the go to expert.

Heather tells us it’s about becoming a niche inside a niche. Maybe she means you’re the lawyer who explains legal issues in plain English for small business owners. Or the career coach for women who advocates asking for more – much, much more. Or the marketing consultant who doesn’t think clients should spend time on social media.

We found out.

This interview was broadcast live on Radio Horton 25th September 2014.

Our esteemed guest show presenter and copywriting go to expert Mr Chris Hogan, asks the all important questions.

Show host Ian Gentles.


If you want to excellerate your career, and future proof it, become known for something within something


The podcasts

We hear in this 3:13 second snippet about building up a personal brand where you are seen as the go to expert in some specialist area,

Play the podcast


You can hear the full enlightening interview with go to expert author Heather Townsend by hitting the play button.

Play the podcast


Heather Townsend Biography

Heather helps you become the Go To Expert. Heather is a executive Coach, professional Speaker, Writer, Professional services specialist.


  • The Go-To-Expert: How to grow your reputation, differentiate yourself from the competition and win business

Featured in the Sunday Times and has over 25 five star reviews on Amazon. The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.

  • How to make partner and still have a life

The burning question on every ambitious fee-earner’s lips is: ‘how do I make partner at this firm?’ This book is your route map to making it to the top in a professional services firm. 13 five star reviews on Amazon.

  • The Financial Times Guide To Business Networking

Current best selling and award-winning book on Business Networking. 105+ five star reviews on Amazon. If you’re a busy professional, networking is the fastest and most effective way to build your business or career.


Want to connect with Heather? Click the links below



This show online presence is being supported by Knowing Your Business partner Spring Development

We train, we coach, and we assess. So that your business gets the results you want. Training,coaching and assessment specialising in One to One skills. Call us on 0845 5197 571. Website


Spring Development. We train, we coach, and we assess. So that your business gets the results you want. Training,coaching and assessment specialising in One to One skills.



This week, the Knowing Your Business show was presented by Ian Gentles and guest presenter Chris Hogan.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.


Want to contact or connect with Ian Gentles? Click the links below…


Chris Hogan

Chris runs OxCopy, a content marketing agency serving North Oxfordshire and beyond. With a technical background and a management MSc there’s a deep understanding of the science behind content writing for SEO and marketing, using articles, case studies, news, press releases, blogging and social media.

As a result, customers receive intelligent, original and compelling content marketing their businesses, raising profiles and increasing responses to campaigns, all leading to more leads and improved sales.

Specialties: Marketing content strategies and content provision for businesses struggling to keep up with the demands of modern online marketing, content marketing and social networking.


Want to contact or connect with Chris? Click the links below…



The Knowing Your Business Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.



The Knowing Your Business Radio Show is broadcasted every Thursday at 10 am until 12 noon on Radio Horton.

If you have any questions for Heather or would just like to leave a comment please do.


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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed