Showcasing YOUR business expertise LIVE on Radio

Business support is the vital ingredient for success according to Ellen Watts

Trainer, Coach, Mentor, Facilitator and Keynote Speaker Ellen Watts, is back. This time giving us her expert insights on business support services in this rather intimate radio interview with guest presenter Lisa Cherry.

Life in business can be tough, especially as a sole trader. You’ll be delighted to know we have an interview filled with gold nuggets of business usefulness awaiting you. The podcasts are available for your listening pleasure further down the page

This interview was broadcast live on Radio Horton 7th August 2014


"I feel like a gnat in a nudest colony. There is so much opportunity I just don't know where to strike first" Ellen Watts MD of ElleRich Training

Ellen Watts Biography

Ellen started her career over 25 years ago – first in retail management & management training & later in ‘business to business’ sales & sales management. In 1996, Ellen formed ElleRich Training Ltd based in the beautiful village of Broad Blunsdon in Wiltshire, to provide local companies with training that makes a real difference to their bottom line. 

Ellen still specialises in customer service & sales training, plus all the communication & management skills needed to support them. 

Her current portfolio stands at 48 topics of business management, communication & leadership skills. Her training style is fun, interactive & motivational as well as informative & behaviour changing.

Ellen has written & trained various courses including customer care, presentation skills, sales techniques, telemarketing, call centre and team building skills to various companies in the Wiltshire & Gloucestershire area, including contracts for ARVAL PHH, Book Club Associates, British Gas, Npower & Gloucestershire Enterprise Ltd.

Specialties: Customer Service, Sales, Managing Conflict, Building Confidence, Stress Managment, Team Building, Motivation, Goal Setting, Recruitment and Selection Interviewing, Presentation Skills, Train the Trainer, Business Letter Writing, Communication Skills & Managing Meetings.

Ellen is also the author of ‘Cosmic Ordering Made Easier – How to have more of what you want, more often’ – Published in Feb 2013 by Wilson King (Oxford). Author signed copies of the book are available from


The Podcast

In this 1:33 second clip we hear about prospecting for gold. Hear Ellen’s tone of voice – it’s worth hitting the button just for that reason.

Play the podcast


Two funny little stories with a serious edge about business networking. Lisa and Ellen chew the cud in this 2:02 second clip.

Play the podcast


Hilarious and yet powerful business quote from Ellen in this 1:11 second clip. Don’t miss it.

Play the podcast


The FULL interview. Hear what Ellen told us on the subject of business support. There are three cracking tips near the end worthy for any business owners ears.

Play the podcast



You can hear the last time Ellen was on the Knowing Your Business show talking about Customer Service. It’s filled with passion and business wisdom


Want to contact or connect with Ellen Watts or Ellerich Training? Click the links below…




This week the Knowing Your Business show was presented by Ian Gentles and guest presenter Lisa Cherry.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.

Want to contact or connect with Ian Gentles? Click the links below…



Lisa Cherry

Author, Coach and Change Agent. Workshop Leader , creator and facilitator of Creator of the Whatever!® Youth Coaching Programme.

Lisa Cherry was born in 1970 in a home for unmarried mothers in Wrexham, UK. A turbulent adolescence of foster homes, children’s homes and a 2 year spell of homelessness culminated in an eventual arrival at an AA meeting at the age of 20.

Over twenty years of Sobriety and Recovery later, a busy career spent working with young people, families and individuals in distress in a variety of settings led to her writing her first book Soul Journey. The Brightness of Stars followed shortly after and another is cooking right now! Lisa lives in Oxfordshire with her Soul Mate, her two teenage children and Lulu, a rescued Westie.

Want to contact or connect with Lisa Cherry? Click the links below…



The Knowing Your Business Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.



The Knowing Your Business Show is broadcast every Thursday from 10 am until 12 noon on Radio Horton.

If you have any questions for Ellen or would just like to leave a comment, please do.


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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed