PR, Marketing, and SEO come together as one.
Well they do when you showcase YOUR business expertise on the Knowing Your Business radio show.
I think most people know that PR expertise has the potential to add incredible firepower to your SEO campaign. That is if PR people successfully pitch worthy content to online journalists and bloggers.
What is different now. Marketing has joined in with the pitching. What hasn’t changed, it’s still all about storytelling.
The one thing the most persuasive people all do. They showcase their business expertise through storytelling. And there is no better way to tell it when it’s done in a two way radio interview live on air. Your audience wants to be educated and entertained after all.
Now you can;
- Create More Buzz for Your Service
- Position Yourself as an Expert in Your Industry
- Attract More Clients
Three kinds of stories
On the Knowing Your Business radio show, we share three kinds of stories that you can tell: Easily!
- Personal stories
Stories about you. Things you’ve done. Experiences you’ve had and their effects on you. Challenges you’ve faced. Discoveries you’ve made.
- Stories about other people
These can be stories from people you know, historical figures or people (clients) who’ve been affected by your topic. Share their struggle, what they overcame and how they did it. With YOUR help of course.
- Stories about brand success
Both of the above tell YOUR brand stories brilliantly. As if by magic, it becomes wrapped up inside a food for thought story that becomes deliciously fascinating.
You want to be recognised as the expert.
Who doesn’t? After all, experts attract buyers.
Well now YOU can. LIVE on radio.
A radio show that will podcast the story, and publish it on line in the form of content marketing. You can see where the SEO benefit comes from now.
That’s what Bryony Thomas Founder of Watertight Marketing did http://knowingyourbusiness.co.uk/watertight-marketing-founder-bryony-thomas/
You already know authenticity can often be your best “marketing strategy” in a world full of filtered messaging.
YOUR personal voice is actually very big. It’s not a voice that is sculpted by a team of marketing execs using market analysis reports and focus groups, but YOUR authentic voice carries with it trust, reputation and authority.
YOU are the true expert.
An authentic voice is usually the edge that a small business has over the largest businesses and competitors as it comes from just one person, is less filtered, and can bring with it more emotion and personality.
Let us help your prospective customers get to know YOUR business.
Want to know more about it? Fancy yourself as the expert? You are one after all.
Contact us today to showcase YOUR business expertise LIVE on Radio .
Tel: Ian Gentles: 07511 217 984
The Knowing Your Business live radio broadcasts are about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion. The Show intends to lead conversations with businesses, aiming to help buyers with their decision making process.
Listen to the Knowing Your Business Show live on Radio Horton
The show is broadcast live on Thursdays between 10:00 am and 12:00 noon Listen Live