Showcasing YOUR business expertise LIVE on Radio

David Tovey Sales, marketing and leadership speaker

On this show we discuss with sales, marketing and leadership speaker David Tovey how can a business STAND OUT from the crowd? It’s not that difficult according to David.

The questions consumers and business purchasers ask every single day are things like, what is it that’s remarkable about your business? Why should I choose you?

To find out the answers, renowned copywriter and regular guest presenter Joy McCarthy asks the all important questions.

Show host Ian Gentles.

This show was broadcast on Radio Horton 16th October 2014. Podcast available further down the page.


The businesses that stand out are the ones where all the employees exhibit the values of the owner


David explains in this fascinating 2:34 snippet how sales has changed. It’s all about being congruent.

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We hear a sales top tip from David in this 2:39 clip. He tells us a super little story of thinking about outcomes

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It’s easy to stand out according to David. In this 1:47 snippet. He explains how.

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It’s all about values in this 1:35 clip.  An hugely important point made, making this a very worthy listen.

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You can hear the full captivating radio interview with David Tovey right here.

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David Tovey Sales, marketing and leadership speaker Biography 

Helps clients to build amazing business relationships by using a 21st century approach to marketing, social media, sales, key client /account management, customer / client service and leadership.

David is also the author of ‘Principled Selling – How to Win More Business Without Selling Your Soul‘.

Described by clients and audiences as an inspiring and motivational speaker.

Specialties include:

  • Speaking at and facilitating conferences, seminars, workshops, master classes.
  • Team building and leadership development
  • Coaching and mentoring partners, directors, senior managers, technical experts, sales leaders and business owners.
  • Facilitating strategic planning meetings
  • Bringing a 21st Century approach to sales and marketing
  • Speaker and presentation coaching


He’s clients include professional service firms, business owners, senior managers and sales teams who want to deliver long term profitable sales growth, build the best teams and retain the best talent.

Delivers key note talks, workshops, seminars, facilitate senior management strategy meetings and run master-classes in the UK and internationally for organisations ranging from global professional services firms to owner manged SME’s.





This show online presence is being supported by Knowing Your Business partner Work Area Ltd

Work Area Ltd – supplier of office chairs and specialist storage systems.

Centrally based in Banbury, Oxfordshire, Work Area Ltd supplies an extensive range of office chairs, laboratory and industrial seating, work lockers, and storage systems to companies across the UK. Website


Centrally based in Banbury, Oxfordshire, Work Area Ltd supplies an extensive range of office chairs, laboratory and industrial seating, work lockers, and storage systems to companies across the UK.


If you would like to enjoy the benefits of being one of the Knowing Your Business radio show partners, you can find out more by contacting us via Email:



This week the Knowing Your Business show was presented by Ian Gentles and guest presenter Joy McCarthy.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.


Want to contact or connect with Ian Gentles? Click the links below…


Joy McCarthy

The Oxfordshire copywriter. Ardent thought-bubbler who thrives on chaos. Creative copywriter who also takes good writers and helps them achieve copywriting excellence with a Professional distance learning copywriting course


Want to contact or connect with Joy McCarthy or the Copywriting Apprentice? Click the links below…



The Knowing Your Business Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.



Knowing Your Business Show is broadcast every Thursday at 10 am until 12 noon on Radio Horton.

If you have any questions for David, or would just like to leave a comment, please do.


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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed