Showcasing YOUR business expertise LIVE on Radio

Cole’s Books of Bicester owner Nigel French

On this show we interviewed Nigel French who entered the world of owning Cole’s Books of Bicester with his wife Caroline nearly 7 years ago. 

Background in the Music and Marketing industry for 20 years, with a passion for reading and literacy. Now proud owner of North Oxfordshire’s Oldest Independent Bookshop.

An enthralling interview that is filled to the rim with Nigel’s gold nuggets of business acumen. The podcasts await your listening pleasure further down the page. Presenter Iain Nicholson asks the all important questions.


You should buy based on value - not always the cheapest thing - but value gives you the best chance of enjoying what you've brought


Nigel gives us his thoughts in this 2:50 second snippet on bricks and mortar retail business,.How it’s changed dramatically since the internet. Your shop is only one aspect of how you can do He also adds a rather useful insight on how to approach it.

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We hear in this 2:07 second snippet Nigel’s take on the high value of being a specialist retailer over multiple retailers. What the specialist independent retailer needs to do is demonstrate passion and deliver great customer service that multiple retailers or Online shops can’t do.

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In this 3;03 second snippet we hear Nigel’s thoughts on the difference between cost and value. Don’t miss this valuable understanding. The difference that makes the difference.

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Hear what Nigel had to say via the full interview. It’s a fascinating conversation just waiting for your listening.

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About Cole’s Books, Bicester

As you’ll hear in the main podcast, they have over 20 years experience in supplying books in the UK and overseas. Their website has been developed to make the online purchase of their signed books both simple and enjoyable. The Cole’s Books retail website is run by Danny Boy Trading Company Ltd. The business is based at their shop in 4 Crown Walk Bicester, Oxfordshire.

You can also keep up to date with what signed books have become available or any book signing events by following Cole’s books on Twitter or by joining them on Facebook.




This shows online presence is supported by Knowing Your Business partner Spring Development

We train, we coach, and we assess. So that your business gets the results you want. Training,coaching and assessment specialising in One to One skills. Call us on 0845 5197 571. Website


We train, we coach, and we assess. So that your business gets the results you want.  Call us on 0845 5197 571


This weeks Knowing Your Business show was presented by Ian Gentles and guest presenter Iain Nicholson


Ian Gentles Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts).

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.

Want to contact or connect with Ian Gentles? Click the links below…


Iain Nicholson – a town centres specialist who has worked on a number of projects and initiatives in towns and city suburbs.

Iain draws on his background as a leading PR & Communications for business specialist in Oxfordshire and his expertise in public relations, business communications strategy, using social media, and skills training.

Iain is a former BBC radio journalist and co-founder of countywide business network OTCN.

Want to connect with Iain? Click the links below


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Knowing Your Business Show time is every Thursday at 10 am until 12 pm on Radio Horton.

If you have any questions for Nigel, or would like to leave a comment, please do.


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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed