Claire brings a wealth of expertise to the Knowing Your Business show with specialties: Marketing, Brand Building, Leadership, Cultural Change, Strategy, Storytelling, NLP, and Coaching,
Discussing the art of storytelling with Claire Taylor; writer, business consultant and Co-founder of The Story Mill.
“the stories that we tell are the stories that we live by”
The Story Mill has been created to stimulate authentic dialogue within businesses and also between organisations and their customers and partners. So that means telling authentic stories about the company and about the brand. Claire believes that storytelling is the fastest growing way of communicating in business today. People’s disillusionment with companies that they feel have pulled the wool over their eyes, coupled with the growth of digital communications have changed the game.
Hear what Claire said….
Play the podcast and find out what the benefits of authentic story telling is all about
Here are the details of Claire’s new book – The Tao of Storytelling
Order the-tao-of-storytelling • The Tao of Storytelling – 30 Ways to Create Empowering Stories to Live By – is a wisdom memoir that follows Claire’s transformational journey to discovering the hidden treasure in her personal stories. Each of the 30 tales carries a powerful message as well as practical exercises to help you find your treasure and transform your life. Our stories can empower us or disempower us – but the good news is that once you become aware of your hidden stories you can become the author of your own life.
This is the inspiring video by Angela Ahrendts – CEO of Burberry that Claire mentions in the interview.
Angela shares how brands can effectively target millennials leveraging the power of digital media and the physical environment and engage global audiences through digitally-led authentic and emotive storytelling.
Want to contact or connect with Claire and ‘The Story Mill? Click the links below…
This Knowing your business show was presented by Ian Gentles and guest presenter Joy McCarthy.
Ian Gentles Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)
Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.
Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.
Want to contact or connect with Ian Gentles? Click the links below…
- Ian Gentles Digital Marketing Website
- Read Ian Gentles latest blogs about Digital Marketing
- Connect with Ian Gentles Digital Marketing on Google+
- Connect with Ian Gentles on LinkedIn
- Join Ian Gentles on Google+
Joy McCarthy the Oxfordshire copywriter. Ardent thought-bubbler who thrives on chaos. Creative copywriter who also takes good writers and helps them achieve copywriting excellence with a Professional distance learning copywriting course
- Joy McCarthy WordRight Website
- The Copywriting Apprentice Website
- Connect with Joy McCarthy on Google+
- Join the Copywriting Apprentice on Google+
- Connect with Joy McCarthy on LinkedIn
- Follow Word Right on Twitter
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Knowing Your Business Show time is every Thursday at 10am until 12pm on Radio Horton.
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