Showcasing YOUR business expertise LIVE on Radio

Claire Boyles of Success Matters

Discussing themed marketing with Claire Boyles the online marketing expert. Claire is the founder of Success Matters, a professional speaker, trainer, business consultant and coach, and gives us some excellent insights into themed marketing.

The podcasts of this fascinating interview are now available further down the page.

This interview was broadcast live on Radio Horton 31st October 2013.

Asking the all important questions was guest presenter Tim Lyon.

Show host Ian Gentles


Google does themed marketing very very well on special dates by providing a fun interactive animation


Claire Boyles Biography

Claire has been known as the Twitter Queen of Ireland. Gaining national press coverage, being in the top 50 most tweeted in Ireland in 2010, she regularly delivered “Tweeting for Business Success” seminars for businesses in Ireland and UK. In 2012 she led and created the social media strategy for one of the UKs largest business shows, with James Caan, Richard Branson and Lord Sugar as keynotes.

Coming from a background of working in Human Resource Management and Recruitment in Multinationals, Claire registered her first business in 2007, and experienced a steep learning curve as a first time entrepreneur.

Her passion is to provide first time entrepreneurs with the support, guidance, knowledge and skills so that their learning curve is gentle, maximising growth of profits, rather than constant investment of time effort & money into their start up, with little return.



This is a little 2 minute 11 second snippet of the interview

Finding YOUR business VOICE


This little 1 minute 58 second snippet mentions Google reference their Themed Marketing

Themed Marketing


The FULL interview. It’s rather good.

Play the podcast and find out what insightful themed marketing insights Claire gave us


Want to contact or connect with Claire or Success Matters? Click the links below…



This Knowing your business show was presented by Ian Gentles and guest presenter Tim Lyon.

Ian Gentles Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also have a deep interest in the spaces where technology, culture and big ideas overlap.

Want to contact or connect with Ian Gentles? Click the links below…


Tim Lyon –  Presenter, public speaker, inspirational trainer helping businesses to win through excellent presentations and pitches.

Tim is now enjoying retirement



The Knowing Your Business Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.



Knowing Your Business Show is broadcast every Thursday from 10 am until 12 pm on Radio Horton.

If you have any questions for Claire or would just like to leave a comment, please do.

One Response to Claire Boyles of Success Matters

  1. […] Knowing Your Business have interviewed Claire before on the subject of themed marketing. If you want to listen to what Claire had to say on the subject, click the highlighted themed marketing […]

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19th November Show

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