We explore the value of marketing with Chartered Marketer Justin Firth. We find out what marketers do, how marketing works, and where small businesses are taking advantage of the internet.
As marketing comes in a wide variety of flavors based on audience, media platform and business in today’s evolving and dynamic marketplace it’s no surprise that marketers define what they do differently.
This interview was broadcast on Radio Horton 10th April 2014.
Renowned copywriter and regular guest presenter Joy McCarthy asks the questions to find out more.
The main interview with Justin has been cut up into three little segments. Or if you prefer, the whole interview is the last one down.
in this 1:01 second clip Justin explains how marketing has changed.since the internet became what is is today.
Now the public really get to contribute their thoughts about a brand
We hear in this 1:01 second clip how small businesses are taking advantage of the impact social media is having.
Brands are trying to become YOUR friends
This 1:40 second clip we hear how marketers work, and how marketers can influence green issues.
Marketers spend their time trying to influence behaviours
Hear the FULL interview with Justin, as he gives us some super insights into the world of marketing.
Play the podcast
Justin Firth biography
A chartered marketer and former Managing Director of Add Design for 8 years until August 2013 – graphic design and web design agency,
Justin Firth is an Independent marketing professional and marketing blogger, Justin successfully sold the business and is now pursuing his interest of new technology and green thinking.whilst helping businesses with Marketing strategy.
When Justin sold Add Design he did so to pursue an aim of helping innovative companies make a positive difference in the world. Where this will take him he has no idea – but looks forward to finding out.
Away from working, he has a keen interest in Design (graphic & web obviously, but also furniture, interior, car & product) and Independent/Foreign Film. Also partial to noisy films with lots of explosions and/or people with secret identities.
Loves martial arts with a black and brown belt in Taekwondo and Shotokan Karate.
Bragging rights: Seen the stars from the very North, South, East & West of the world.
Want to contact or connect with Justin? Click the links below…
This week the Knowing Your Business show was presented by Ian Gentles and guest presenter Joy McCarthy.
Ian Gentles Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)
Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.
Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.
Want to contact or connect with Ian Gentles? Click the links below…
Joy McCarthy the Oxfordshire copywriter. Ardent thought-bubbler who thrives on chaos. Creative copywriter who also takes good writers and helps them achieve copywriting excellence with a Professional distance learning copywriting course
Want to contact or connect with Joy McCarthy or the Copywriting Apprentice? Click the links below…
The Knowing Your Business Show social links
Knowing Your Business Show is broadcast every Thursday from 10 am until 12 noon on Radio Horton.
If you have any questions for Justin or would just like to leave a comment, please do.