Showcasing YOUR business expertise LIVE on Radio

9th April 2015 Knowing Your Business Radio Show

On this open Knowing Your Business Radio show we learnt the business stories of our guests. Why they started. What have been the challenges. Where do they see the future of their business. Who are their ideal customers.

We heard the excitement in their voices. Their mission, their values, their vulnerabilities, and their passion.

A fascinating show unfolded.


9th April 2015 Knowing Your Business Radio Show. Our guests are Alexandra de Faucigny, Suzi O’Neill and Jake Hayman.


Our guests are Alexandra de Faucigny, Suzi O’Neill and Jake Hayman.

Asking the all important questions is international Celebrant, and regular Knowing Your Business Show guest presenter Judy Mansfield.

Knowing Your Business Radio Show host is Ian Gentles



Listen to the knowing your business show live on radio horton

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Alexandra de Faucigny

Founder at Tendre Deal Ltd


You can hear the FULL absorbing interview right here

Play the podcast


Exclusive Online Chic Boutique for Kids and savvy Mums has just won the Mumpreneur Bronze Website Award

Five years ago, Alexandra was working as a Marketing Manager and would spend three hours a day commuting to work, which meant personal time was a precious commodity. During this time she became a mother to two girls and was determined to find that all elusive work-life balance.

With her first daughter, Alexandra discovered the variety of activities and products for children available in London, which was impressive; this was a thriving market. She soon realised there was a serendipitous combination right in front of her. The demand for children’s clothing, toys and accessories in this city, coupled with her French background and keen eye for great fashion, meant Alexandra had found the ideal solution. Whilst on maternity leave with each of her girls, Alexandra developed her Business Model and created the 1st Members-only website 100% Kids and French Designers in October 2014

Tendre Deal can also be found on Twitter



Suzi O’Neill

Founder of Jofli Bear


You can hear the FULL captivating interview right here

Play the podcast


Suzi (47) was born in Sheffield and continues to live near Graves Park with her husband Des of 12 years and their dog Monty. She has a 27 year old step daughter who is a doctor in South Yorkshire but has no children of her own.

After leaving school at 16 she worked for BT as a telephone operator and stayed with them for 9 years working in various computing roles. The offer of redundancy tempted her to follow her dream and she left the UK to work overseas, initially as a travel rep, then on to various positions within the travel and tourism industry.

Over the next 5 years she lived in Europe, South America and Asia before finding herself in Thailand where she met a little girl who would change her life. The little girl handed Suzi a soft toy that was part of a school project from America, and was being passed around the world in the hope that one day it would be returned with a list of all the places that it had been to. Suzi took the toy to Australia, and passed it on when she reached South Africa, never to see it again. However the seed had been planted, and as she continued on her journey around the world, ideas of a cuddly companion to share life’s adventures started to form. Suzi’s own childhood memories had been captured by her grandfather, with photographs and diaries of her early years. The two merged together and formed the idea for Jofli the ‘Journey of life’ bear, to encourage families to capture memories over a life time.

As Suzi continued on her travels, Jofli remained just an idea, but she was constantly faced with news articles about the need to improve literacy, social interaction and family bonding for children. She recognised that a product like Jofli Bear could help with these issues, and waited for an experience toy manufacturer to seize the opportunity and fill the gap in the market.

Suzi eventually returned to England where she met Des, the tenant who had been living in her house for 3 years, and whom she married soon after. They continued their travels together in the Gambia, where they managed a 5 star eco-tourism resort and bush lodge, and had many adventures over their 2 year stay. All this time ideas for the travel bear continued to play on Suzi’s mind, and 8 years on, with still nothing similar on the market, she felt duty bound to bring Jofli Bear to life.

Suzi started her journey into the world of business in 2006 and launched at the Toy Fair in London in 2008. The process of turning an idea into a tangible retail product was a journey in itself, however Jofli now comes with a backpack, diary and pen, a story book and an ID card to record his adventures online. The bears are used in schools for literacy and road safety, and by families to record memorable moments for new-borns through to grandparents. However some of Jofli Bear’s adventures are not so light hearted. They have been used in adoption and fostering to keep life story books for children, by families who have children in hospices to record precious memories and by many parents and grandparents who are separated from the family unit.

Suzi’s own childhood was not the perfect family picture, her parents divorced, her sister was taken into care, and she’s seen first-hand the destruction and loss caused by alcohol and drugs. Unfortunately, this is the story for many children these days, but Suzi wants to show children that there is another world out there and inspire them through Jofli’s stories of life’s adventures.

Suzi’s aim is to create a series of Storyjournals to educate, encourage family interaction and introduce children and parents to new ideas. She believes the ‘Journey of Life’ can take children along many different paths, and spending quality time with supportive parents or carers is a vital part of helping children to create positive memories along the way.

Suzi volunteers in secondary schools to inspire creativity in business and is an advocate of family learning to educate young children.

Jofli Bear can also be found on Twitter



Jake Hayman

CEO at The Social Investment Consultancy, Future First and Frame Again


You can hear the FULL compelling interview right here

Play the podcast


Jake advises on private and corporate philanthropy through The Social Investment Consultancy and helped launch a national – now increasingly international – social enterprise, Future First.

Future First helps state schools and colleges build alumni networks to get former students involved at their old schools as career role models, work experience providers, mentors, volunteers, governors and donors.

In 2013 Jake helped launch Frame Again to revolutionise the photo framing marketplace. You get to pick colours of the frame to curate the photo and the frames are magnetised to sit side by side. They offer a complete service so you can upload and crop your photo at and will print, frame and deliver it next day.

Frame Again turned down Dragons Den and then went on to crowd fund £60K.

Jake sits on the social investment and finance committee of the LankellyChase Foundation and the board of trustees of the Early Intervention Foundation.

Jake can be also be found on Twitter

Frame again are also to be found on Twitter



This show online presence is being supported by partner Adapt Communications.

Adapting the way you communicate to drive sales and grow your business

Tel: 07766 755622 / 0845 459 1007


Adapt Communications - Adapting the way you communicate to drive sales and grow your business


If you would like to enjoy the benefits of being one of the Knowing Your Business radio show partners, you can find out more by contacting us via Email:



This Knowing Your Business radio show has been presented by Ian Gentles and guest presenter Judy Mansfield.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts). The founder and editor of Banburyshire Info. A local hub for local information. Digital Marketing consultant for Sorbrook digital agency

Often known as somebody who spends a lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.

Loves cake.

Want to contact or connect with Ian Gentles? Click the links below…


Judy Mansfield

Gifted public speaker. After 35 years of being salaried, now loving being self-employed. Married, one husband, 2 cocker spaniels, and an unrequited love for Rod Stewart

Tagline: Trying to ‘make a difference’ each day.

In the day job Judy is a professionally trained Independent international Celebrant, holding a Diploma in both Marriage and Funeral Celebrancy. She is also available to carry out Celebrancy services internationally.


Want to connect with Judy or Cherish Ceremonies? Click the links below



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The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.



The Knowing Your Business Radio Show is broadcast every Thursday from 10 am until 12 Noon on Radio Horton.

If you have any questions for our guests, or would just like to leave a comment, please do.


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