On this Knowing Your Business radio show we’ll discuss business exhibitions. Also known as a trade show. Business Exhibitions are designed to raise awareness of the wealth of products and services offered by businesses in their specialist fields.
It is suggested that people buy from people, and in the digital world we now live in, exhibitions provide businesses with a unique marketing advantage — the opportunity to meet, connect and build rapport with prospects and customers.
We want to know how to make the most of the marketing, networking and sales opportunities they present. And the benefits of public speaking or putting on seminars at such events. We also want find out how much does it really cost to exhibit?
Our guests are Stuart Allen, Carie Lyndene and Rob Brooks
Asking the all important questions is regular guest presenter Julie Cooper. Renowned author and people skills training / development trainer.
Knowing Your Business Radio Show host is Ian Gentles
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Founder of The Sales Performance Company
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In May 2013 Stuart (Twitter name @StuartAllenFCMI) with 54,500+ followers founded #WorcestershireHour as a weekly networking event on Twitter. That event now gets 6/700+ attendees every week and has a supporting Worcestershire Hour Website.
#WorcestershireHour has gathered pace and has now become a community message board as well as a key platform for both business to business and business to consumer networking and promotion.
The concept of a #WorcestershireHour Festival of Business was born too, with the aim of putting on a showcase of local businesses in or around September 2015.
Known as The Coach’s Coach.
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Carie is member of a Facebook group of business owners. The result of the Christmas get together, the groups main administrator Rachael Willoughby had a brainwave to pull together a few of the members with specialist skills and put on a business to business exhibition in Cheltenham Pump Rooms 4th November 2014. This is a not for profit initiative.
A little about Carie Lyndene
Her business career started running a direct sales company where she personally sold over £10 million of products. She then moved into Networking Marketing with global health companies where, as one of the Top 10 Distributors, she grew a small home based business to a $3.5m annual turnover.
More recently, she has established her own successful businesses, the first being Childhood Matters, which became an OFSTED Outstanding Early Years & Positive Parenting Centre followed by The Success Coach, her specialised coaching and training company in Marketing and Sales.
Contact details for the Local Business Roadshow
Local Business Roadshow on Twitter
Local Business Facebook Group Local Business Network
Director of Modex Exhibitions
Responsible for Logistics and Installation
You can hear the FULL compelling interview right here. It’s filled with useful insights.
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Rob started his working life as a set builder for programmes such as Jeeves & Wooster and Minder – now applies his skills and knowledge to the international events market, creating innovative exhibition stand designs and specialising in supplying, installing and managing the full spectrum of AV equipment.
The company was originally started as an exhibition AV hire business (2006). With the downturn in the economy and less technical AV equipment the business started to tail off. Utilising a similar business model to the hire business, they moved into Exhibition stand building. They operate a unique package pricing scheme
The Modex Design team bring concepts to life with cutting-edge visual technology – finding new and exciting ways to present information and messages to your audience.
The Modex Operations team make things work. From stand-building to lighting, IT to audiovisual, they’ll tell you how it can be done – and then make it happen.
Together, it’s an unbeatable combination of talent and experience – people whose collective strengths ensure that they will optimise your exhibition spend and cover every aspect of an event.
This show online presence is being supported by partner Modex UK
Creators of amazing value beMatrix modular exhibition stands. Complete stands for only £295 per sq. metre.
Call on 0044(0)1869 819575 or email email@example.com
If you would like to enjoy the benefits of being one of the Knowing Your Business radio show partners, you can find out more by contacting us via Email: firstname.lastname@example.org
This week, the Knowing Your Business radio show has been presented by Ian Gentles and guest presenter Julie Cooper.
Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts). The founder and editor of Banburyshire Info. A local hub for local information. Digital Marketing consultant for Sorbrook digital agency
Often known as somebody who spends a lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.
Want to contact or connect with Ian Gentles? Click the links below…
Julie Cooper (Adv DipEVG, Cert ACE, BPS:RQTU)
A trainer, coach and author specialising in one to one skills.
Julie is an innovative professional with expertise in, and enthusiasm for, lifelong learning and personal development issues. She has a special interest in helping others develop one to one skills.
Her areas of expertise include assessment, employee development, education and training, guidance and interview techniques. 20 years consultancy experience has been gained through working within a broad range of public and private sector companies.In addition to offering lively training and focused coaching,
Julie is available to speak at your conference or event. Contact Julie at Spring Development
Want to contact or connect with Julie? Click the links below…
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The Knowing Your Business Radio Show is broadcast every Thursday from 10 am until 12 pm on Purtians Radio.
If you have any questions for our guests, or would just like to leave a comment, please do.