Showcasing YOUR business expertise LIVE on Radio

2nd April 2015 Knowing Your Business Radio Show

On this Knowing Your Business Radio Show we discuss how PR and Marketing works. Especially in the digital age.

After a quiescent period during which PR idled on press releases and media relations for years, is PR now behaving like a giddy adolescent: all abuzz with new-found energy as it embraces social media, content marketing and — horror of horrors –- paid media, AKA “advertising?”

Isn’t advertising the domain of marketing?

There is a growing love-hate relationship between marketing and PR. While it’s suggested both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other.


While it's suggested both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other.


We’ll discover how the new PR relationship with marketing works in this new business communications age.

Our guest experts are Sallie Bale, Jonathan Bannister, Graham Parker and Viv Oyolu.

Asking the all important questions is regular guest presenter, and marketing & PR specialist Tracey Lee.

Show host Ian Gentles



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The show is broadcast live on Thursdays between 10:00 am and 12:00 noon Listen Live

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Sallie Bale

Founder Communica Public Relations


You can hear the FULL engaging interview right here

Play the podcast


With a background in working with international conglomerates, boutique brands and everything in between.

Founder Sallie Bale comes from Top 10 global PR agency Hill & Knowlton, and is a member of PR governing body CIPR. She works closely with a handpicked pool of top freelancers, as well as sister company Fanatica, which specialises in digital marketing.

Is an accredited adviser for the government backed Growth Vouchers scheme, and can provide up to £2,000 of free strategic marketing advice, visit the Communica PR profile for more details.

Works with clients that are pushing the boundaries of their industry, and want the world to know. Working together to achieve business objectives through PR and marketing communications.

Sallie can be found on LinkedIn and on Twitter



Jonathan Bannister

Managing Director at Make Happy Ltd


You can hear the FULL compelling interview right here

Play the podcast


Over twenty years experience creating advertising, marketing and communications solutions for B2C and B2B clients in Europe and Asia Pacific. A strategic marketer whose passion is to help brands and organisations innovate their business models and create intimate long-term relationships for their customers and all their other stakeholders by driving deeper levels of engagement.


Business model planning and innovation, brand planning, strategic planning, communications development and planning, community building, change management, creative development, digital marketing, brand positioning, brand identity and marketing, creative problem solving, positioning, new product development and innovation workshops.


Twitter Make Happy

Twitter Jonathan Bannister

LinkedIn Jonathan Bannister



Graham Parker

Creative Director at Parker PR


You can hear the FULL captivating interview right here

Play the podcast


Nearly 20 years experience in PR, Marketing and communications. A former broadcast TV journalist who has transferred his skills to helping businesses and organisations develop profitable relationships with people important to their success.

Graham has been running his award winning PR and Marketing services agency for over eleven years. He aims to build the company’s reputation as a leading provider of first-class services that work for his clients.


  • Strategic, effective public relations
  • Marketing strategies that work
  • Media relations
  • Event Management
  • Crisis Management

Website Parker PR

Twitter Parker PR

LinkedIn Graham Parker



Viv Oyolu

The Audio Marketing Expert


You can hear the FULL absorbing interview right here

Play the podcast


Started a social enterprise in 2006, but after losing a contract, got in to radio presenting with her show Dream Corner in 2011. That led Viv to set up Audio Byte in 2012.

Viv started Audio Byte when noticing the impact and value the audio interviews she did on the show offered guests – especially authors on the show. Viv knew entrepreneurs were writing books, and she felt interviews would be a good way to promote them. It was a new concept and not many people understood how it’d work. Viv also started covering events and providing feedback for the hosts, and conducting business interviews showcasing their expertise.

Not everyone could afford Viv’s services so she wanted to give entrepreneurs access to those skills, and has gone on to create the 15-Day Audio Challenge under Audio Content Creation and decided to create Author Radio Show specifically for authors.

This year Viv has been writing her book ‘How to use podcasts to promote your book – a quick guide for authors and writers’, Viv decided she wouldn’t be able to leverage her expertise across all 3 platforms and now merged them into The Audio Marketing Expert

The Book is coming out in April and Viv is planning an online launch.

This is the second time Viv has been on the show. On 13th November 2014 we heard the fascinating story of where it all began

Viv can also be found on Twitter and LinkedIn



This show online presence is being supported by partner Adapt Communications.

Adapting the way you communicate to drive sales and grow your business

Tel: 07766 755622 / 0845 459 1007


Adapt Communications - Adapting the way you communicate to drive sales and grow your business


If you would like to enjoy the benefits of being one of the Knowing Your Business radio show partners, you can find out more by contacting us via Email:



This week, the Knowing Your Business Radio Show has been presented by Ian Gentles and guest presenter Tracey Lee.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts). The founder and editor of Banburyshire Info. A local hub for local information. Digital Marketing consultant for Sorbrook digital agency

Often known as somebody who spends a lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.

Loves cake.


Want to contact or connect with Ian Gentles? Click the links below…


Tracey Lee owner of Adapt Communications based in Oxford.

Passionate about branding, life-long learning, jazz & cake! Loves radio presenting.

Adapt is an Oxfordshire based, full-service, marketing communications agency, dedicated to making sure your company continues to adapt the way it communicates, in order to drive sales and grow your business.

Adapt Communications helps you decide which methods of communication will be most effective to help your business raise its profile, increase the level of enquiries and most importantly drive sales.

Adapt work with a variety of companies from very different industries, mainly B2B, some B2C – the common thread is that they all want their message to be heard loud and clear. Clients include: Blenheim Palace, Cornbury Park, FROM, The Revival Company, Kemp & Kemp Property Consultants/Kemp & Kemp Residential, West Oxfordshire Citizens Advice Bureau & NFU.

Specialties: Brand Development, strategic and tactical marketing & PR. Web design & build. Copy writing for marketing collateral, editorial, websites and event Management.

On a personal basis Tracey is a Trustee of and also enjoys freelance writing & radio presenting.


Want to contact or connect with Tracey Lee or Adapt? Click the links below…



The Knowing Your Business Radio Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.



The Knowing Your Business Radio Show is broadcast every Thursday from 10 am until 12 noon on Radio Horton.

If you have any questions for our guests, or would just like to leave a comment, please do.

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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed