Storytelling is one of our most valuable assets in connecting with others. The power of stories are capable of moving people to action far better than any threat or incentive you can throw their way. Stories can relay important morals and lessons to children or even deliver a business brand promise to consumers.
On this show, we take a look at business storytelling. We’ll explore the what, who, and the how you can use stories in business. And most importantly, we’ll hear the stories of our guests.
On the show today are Giles Lury, Sian Phillips, and Nina Bentley.
Asking the all important questions is ex BBC journalist and regular presenter Iain Nicholson.
Show host Ian Gentles.
Listen to the knowing your business show live on radio horton
The show is broadcast live on Thursdays between 10:00 am and 12:00 noon Listen Live
All the live radio interview are now available on podcast further down this page.
Giles Lury – Executive Chairman of The Value Engineers
Giles specialties include:Brand positioning, re-positioning, brand extension and brand architecture. Renowned for his creative spark. Favourite workshop prop: One of his Lego watches.
You can hear this enthralling interview right here
Play the podcast
Giles launched his career in advertising in 1982 where he built up his reputation for 12 years, winning not one but two IPA Advertising Effectiveness Awards. He brings an invaluable 360 degree perspective to any project with a wealth of experience in communications, packaging and corporate identity as well as a strong hand in brand consultancy!
In addition, he contributes regularly to the media and is the proud father of four books: “Brandwatching”, “Adwatching”, “Researchwatching”, and the latest release .
Author of ‘The Prisoner And The Penguin‘“ and 75 other modern marketing stories” –a book of marketing fables – engaging story with a marketing tip dressed up as the moral of the story
A champion of brand archaeology and have been (flattered) to be called “the Brand bard”
Giles now focuses his time on honing specialisms in Branding especially positioning, architecture and extension.
Want to contact with Giles or The Value Engineers? Click the link below…
Sian Phillips – Professional performer
Tells stories through music. Music has all the elements like plot, character, conflict, theme, and setting, you can show your message and let your audience arrive at your meaning at a comfortable pace.
You can hear this musically absorbing interview right here
Play the podcast
Professional performer since 1985,
Violin and Music tutor,
Artistic Director of Fiddle Festival of Britain.
Press & Media Relations
Specialties: Traditional Fiddle, Folk, Welsh, Wales, Violin, Tutoring, Master classes, workshops, events, festival organiser, music arranging and live production
Director of 100dc
100dc – Music practice. 100 Day Challenge is a great way to challenge musical instrument students into practicing, with rewards to the Student. This also enables them to tell their own story of learning.
Coming soon are – Numeracy & Literacy. Both will be available to schools, PTAs and home schooling parents
Chairperson Bloxham May Festival
The festival targets the whole of the community of Bloxham and surrounding areas, with its diverse nature of traditional and modern arts and crafts. By involving both young and old together to provide entertainment and discover arts and crafts, not obviously available, with the aim to strengthen and develop respect for all members of the community
Violin Teacher and Rock School Tutor Unison Rock Academy
Teaching violin to 6-8 year olds – from the absolutely basics
Director WISEmusic Events Ltd
Event Production Organisation and Management
FOH Manager and Production Team Acoustic Festival of Britain
Assist with the administration, build and running of the Acoustic Festival. Based on Uttoxeter Racecourse, once a year. During the build Sian organises the Production Team and is responsible for the Event Plan and H&S. Her role then changes to that of Front of House Manager during the festival.
Nina Bentley – Founder and Director at Nina & Co
The food & drink marketing specialists for leisure, hospitality and retail.
A dynamic and ambitious results-driven individual with a successful track record in highly competitive environments.
You can hear this enchanting interview right here
Play the podcast
An MBA graduate with twenty years’ commercial strategic marketing experience working in blue-chip companies to successfully deliver tangible measurable results, generate new income streams, increase profitability, and maximise capital employed.
Cherwell Business New Business Award finalist 2014.
Dragon, Theo Paphitis’ Small Business Sunday winner on Twitter 2013.
South West Marketing Freelancer of the Year and overall Freelancer of the year 2012.
Pimp My Cause volunteer www.pimpmycause.org
Specialties: Working with B2B and B2C clients (usually at board level) on all aspects of the marketing mix including:
• Marketing and business strategy
• Digital strategy
• Market research and consumer insight (qualitative and quantitative formats)
• Trend analysis
• Brand strategy and management
• Concept development
• Design and creative
• Commercial due diligence
This show online presence is being supported by Knowing Your Business partner OxCopy
OxCopy – Copywriting for Oxfordshire and beyond. Let OxCopy take care of producing your regular, vibrant and engaging articles and stories to be used online or in print.
0845 373 3600
01608 646 395
07779 613 903
If you would like to enjoy the benefits of being one of the Knowing Your Business radio show partners, you can find out more by contacting us via Email: firstname.lastname@example.org
This week the Knowing Your Business show will be presented by Ian Gentles and guest presenter Iain Nicholson
Ian Gentles - Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts).
Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.
Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.
Want to contact or connect with Ian Gentles? Click the links below…
Iain Nicholson – a town centres specialist who has worked on a number of projects and initiatives in towns and city suburbs.
Iain draws on his background as a leading PR & Communications for business specialist in Oxfordshire and his expertise in public relations, business communications strategy, using social media, and skills training.
Iain is a former BBC radio journalist and co-founder of countywide business network OTCN.
Want to connect with Iain? Click the links below
The Knowing Your Business Show social links
Knowing Your Business Show time is every Thursday from 10 am until 12 pm on Radio Horton.
If you have any questions for our guests, or if you want like to leave a comment, please do.