On this weeks Knowing Your Business Radio Show we discuss PR. There’s an old saying: “Advertising is what you pay for, good publicity is what you pray for.”
That was certainly true in the past. But is that true today?
It’s also been suggest by some commentators that publicity is more effective than advertising, for several reasons. First … and most important, publicity has greater credibility with the public than advertising.
Others say, though PR can bring more credibility, advertising can reinforce it. It’s what is called by some experts as PR-oriented advertising. That makes sense and yet, for some businesses, the line between a PR campaign and an advertising campaign remains unclear, so we’ve decided to clear things up by exploring the differences and how it all fits together.
Guests confirmed so far are;
- 10:10 am – Rachael Taplin, Media Match Maker, Speaker, PR Trainer www.blueboo.co.uk
- 11:05 am – Alan Stevens. Speaker, MC, Media Coach, Speech Coach and Reputation Management Specialist www.mediacoach.co.uk
- 11:35 am – Chantal Cooke. Broadcaster. Journalist. Co-founder and Managing Director www.panpathic.com / www.passionfortheplanet.com
Join show host Ian Gentles with this weeks guest presenter, award winning International celebrant Judy Mansfield from 10 am. Listen Live
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OxCopy – Copywriting for Oxfordshire and beyond. Let OxCopy take care of producing your regular, vibrant and engaging articles and stories to be used online or in print.
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This week the Knowing Your Business radio show is being presented by Ian Gentles and Judy Mansfield.
Digital Marketing Specialist based in Banbury Oxfordshire, Offering marketing expertise to mainly SME’s. The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts). The founder and editor of Banburyshire Info. A local hub for local information.
Often known as somebody who spends a lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.
Loves cake. Arm chair sports fan.
Want to contact or connect with Ian Gentles? Click the links below…
Judy Mansfield – Gifted public speaker. After 35 years of being salaried, now loving being self-employed. Married, one husband, 2 cocker spaniels, and an unrequited love for Rod Stewart
Tagline: Trying to ‘make a difference’ each day.
In the day job Judy is a professionally trained Independent international Celebrant, holding a Diploma in both Marriage and Funeral Celebrancy. She is also available to carry out Celebrancy services internationally.
Want to connect with Judy or Cherish Ceremonies? Click the links below
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The Knowing Your Business Radio Show is broadcast every Thursday from 10 am until 12 noon on Puritans Radio
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