Showcasing YOUR business expertise LIVE on Radio

26th February 2015 Knowing Your Business Radio Show

Open show time on the Knowing Your Business radio show, with no specific topic. However, it will be filled with three absorbing business and life stories. We’ll discover why they started in business. Their BIG challenges. What they plan for the future.

What’s guaranteed in all of our shows, we’ll hear excitement in their voices. Their mission, their values, their vulnerabilities, and their passion. Show start at 10 am.

Our guests are – Cheryl Hughes, Petra Foster, and Dave Millett.

Asking all the important question is business development specialist and now guest presenting for the second time, Trevor Ray.

Show host Ian Gentles



Listen to the knowing your business show live on radio horton

The show is broadcast live on Thursdays between 10:00 am and 12:00 noon Listen Live

All the radio interview podcasts are now available further down this page.



Cheryl Hughes

You can hear the FULL engaging interview right here

Play the podcast


Started working life as a Primary School Teacher in Australia. Then progressed into a Modelling Career doing Photographic work, TV commercials and Fashion Shows etc. During this time Cheryl was approached by the June Dally Watkins School of Modelling ( then the leading light in Australia in this field ) to combine both of her careers and train aspiring young models into a Modelling Career + run Grooming and Fashion Classes for women.

After doing this for a number of years Cheryl opened her own business in Brisbane which consisted of a Training Academy + Model Agency. She ran this for some 15 years before selling it and moved to London.

Cheryl had been in London for one week when she was offered the job of running the London Academy of Modelling then based in New Bond Street. About 2 years into this job the Bond Street Association decided in their wisdom, to triple all the rentals in New Bond Street. The result was that all the old established companies like The London Academy of Modelling and the famous old pharmacy Savoury and Moore on the ground floor below the academy, were forced to close their doors. You will now find the Ralph Lauren Shop now occupying this prestigious location.

From there Cheryl became a booker at International Model Agency in Hinde Street, London W1. It was here whilst running a division called Plaza Models that Cheryl had her first experience with clients requesting slightly bigger girls.

All through Cheryl’s life her father ( a businessman all his life in Australia) had lectured her in finding a niche in the market you enjoy and then working it up to be the Biggest & Best. Cheryl saw this as her opportunity to do this and specialise in promoting Plus Size Models. Today they prefer to call it Curvy Models!  Cheryl sought to buy Plaza Models from the owner of International Models and he laughed at her……..Hence Hughes Models was born a new company and all her own!

For the next 28 years Cheryl ran and grew Hughes Models to the biggest and best in Europe. Hughes Models was the first ever Plus Size Agency in not only the UK but in EU also. In fact the only other Plus Size Agency worldwide was in Boston USA run and owned by Mary Duffy. She sold it to Ford Models NY some 10 years down the line and it formed the Plus size Division at Ford for many years.

On this side of the pond Cheryl ran Hughes Models for the first few years as the only agency dealing with Curvy Girls. However all good things come to an end and slowly but surely and over the ensuing years this was perceived to be the growth area in the market and consequently more and more agencies decided to get in on the act.

In latter years Cheryl was approached by most of London’s top Agencies wanting to look at buying HM to start their own Plus divisions. However as soon as the true value of the business was mentioned they backed away saying for that price they could do it themselves! Well they all tried ( some have had 2 or 3 attempts) AND they all failed!

Eventually in 2013 Cheryl was approached by a sensible Agency with a forward thinking business approach and Hughes Models was sold to International Model Management to go on to more success as their Curvy Model Division.

Since completing her contract with IMM Cheryl  is now concentrating on promoting her wonderful Villa in the South of France called La Garabagne and working with the Every Model Group promoting another world First……A Model Apprenticeship Scheme…..for girls, guys and children whom they believe have the magic ingredient for a successful career. Once trained and ready they then seek representation, both in UK and Internationally, with the very best Agencies to suit the model.





Petra Foster

Branding Consultant and Strategist For Entrepreneurs* and Keynote Speaker


You can hear the FULL compelling interview right here

Play the podcast


Branding Consultancy, specialising in creating branding strategies for entrepreneurs to establish themselves as industry leaders. Build a brand based on your passion, create what you want to be known for and build a profitable business that you love.

Has a degree in criminal justice and policing, and worked as a manager in a hostel for teenage parents for 5 years. Petra had never thought of becoming entrepreneur until her 5th year as a manager, it was June 2013, and her husband was getting dressed for work at 3am, he was a long distance driver, she got up and said ‘hey babe’ let’s start a business, he said ‘ok’. They went to Barclays bank for a one day business course, they had an accountant that helped them with the business plan, and were going to print matching dog and owner t-shirts. They brought all of the equipment for printing t-shirts; then made their first sale of £36.00 on 13.07.14 and left her job on 17.07.13. The name of the business was Nubreed Designs then Nubreed by Nature.

Things have move on considerably since then,

Now I’m on a mission, to help small businesses become brands and not commodities, lead in their industry and unleash their expertise. Petra works with business owners for up to 12 weeks, help them to define their brand, craft their brand message, audience profiling custom graphics, web design and online marketing to generate leads.

Services include

  • Brand Audit
  • Brand Positioning
  • Brand Definition
  • Social Media marketing
  • Visual Identity
  • Website and Graphic Design





Dave Millett

Director Equinox Business Consulting


You can hear the FULL captivating interview right here

Play the podcast


Dave Millett is very passionate about telecoms, which is precisely what caused to him to go out on his own in the first place. He gets very annoyed at how some telecoms companies treat small businesses and wants to ensure that all companies are fairly treated (not just the big corporates with the big telecoms budgets). It was this ‘mistreatment’ that inspired him to set up Equinox and motivates him every day to get the best deal for his customers.

Equinox is an independent Telecoms brokerage and Consultancy. The company was set up in 2009 and now has over 250 brokerage clients for whom on average they have saved 35% of their previous costs. Dave has sought to highlight how certain suppliers in the industry mistreat SME customers. He has worked on a large number of consultancy projects for the Telecoms Industry including major carriers both in the UK and overseas.

Prior to Equinox, Dave worked for a number of telecoms vendors in senior European director roles including Siemens, Avaya and Nortel. He was responsible for developing portfolios, channel propositions and analyst briefings. He also worked as Operations and Marketing Director for Inclarity where is oversaw a 700% growth in business in 3 years and developed their channel programme.





This week the Knowing Your Business show will be presented by Ian Gentles and Trevor Ray.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.


Want to contact or connect with Ian Gentles? Click the links below…


Trevor Ray

From scientist to business development specialist at The Last Hurdle

Trevor Ray has worked in sales and marketing positions within small and medium businesses ever since gaining his PhD in molecular biology 18 years ago.

Trevor enjoys keeping fit and has completed a number of challenges to raise money for charity including cycling from Land’s End to John O’Groats. 

He has also completed a marathon and a number of triathlons although still really can’t see why people voluntarily get into cold water! It is also rumoured that Trevor is an enthusiastic albeit very amateur tap dancer.


Want to contact or connect with Trevor or Last Hurdle? Click the links below…



The Knowing Your Business Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.



The Knowing Your Business Radio Show is broadcast every Thursday from 10 am until 12 noon on Radio Horton.

If you have any questions for our guests, or would just like to leave a comment, please do.


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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed