Showcasing YOUR business expertise LIVE on Radio

25th September 2014 Knowing Your Business Show

For individuals and organisations alike, having a wealth of expert knowledge sure helps if you want to grow your business opportunities.

It has been suggested that one of the fastest ways to increase business and attract attention is to become a go-to authority in your field. Therefore when potential clients seek the help that your services or products provide, it’s your name that pops up.

This week, knowing your business explore the topic of becoming the go to expert.

How do business owners grow their reputation, and differentiate themselves from the competition? What is their special ingredient to success? Who are they? Where do we find them?

Our esteemed guest presenter and copywriting go to expert Mr Chris Hogan asks the questions to find out.

The line up is as follows – Heather Townsend, Bradley Lemkus, William Buist and Vicki Wusche

The podcasts from the show interviews are further down the page.



Listen to Knowing Your Business live on Radio Horton.

The show is broadcast live on Thursdays between 10:00 am and 12:00 noon. Listen Live



Also on this show we have our cake popular feature

This weeks cake has been lovingly baked and kindly donated by Samantha Davis from Mrs D’s Cakery

After tasting a slice live on air, the remains will be taken to Endoscopy in the Horton General Hospital for the hard working staff to enjoy.


Hear what we said

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See the fabulous cake by clicking this link



Heather Townsend from The Excedia Group

Heather helps you become the Go To Expert. Heather is a executive Coach, professional Speaker, Writer, Professional services specialist.


  • The Go-To-Expert: How to grow your reputation, differentiate yourself from the competition and win business

Featured in the Sunday Times and has over 25 five star reviews on Amazon. The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.

  • How to make partner and still have a life

The burning question on every ambitious fee-earner’s lips is: ‘how do I make partner at this firm?’ This book is your route map to making it to the top in a professional services firm. 13 five star reviews on Amazon.

  • The Financial Times Guide To Business Networking

Current best selling and award-winning book on Business Networking. 105+ five star reviews on Amazon. If you’re a busy professional, networking is the fastest and most effective way to build your business or career.


Hear the interview

Play the podcast


Want to connect with Heather? Click the links below



Bradley Lemkus Chief operating officer of Midpoint Ltd

Brad is a senior executive with 20 years experience in the Footwear and Sporting Goods Market.

Brad did not start the Midpoint business. He invested in the business because from a soft goods trading background he was frustrated with the cost of foreign exchange and bank charges. Brad thought the Midpoint concept was extremely interesting and had loads of potential.

Midpoint is a Peer 2 Peer currency matching platform offering mid-market foreign exchange rates via thier patented matching technology.


Listen to the FULL interview

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Want to connect with Brad or Midpoint? Click the links below



William Buist founder of the xTEN Club and Director of Abelard

William is recognised as an expert in Collaboration for business, understanding and providing clarity of the business model, developing strategy and supporting world class implementation capability. William works with established entrepreneurial business owners uncovering insights that build business performance at its best.

Abelard utilise a model called the Business Clarity model to help businesses understand their business model and how to identify the unique knowledge skills and experience embedded in the business that make them stand out.

Whilst most search for a USP Abelard search for the uniqueness that comes from the people in the business and how their personal skills create a unique way of working.

The model identifies where business value is created and where costs arise so that business owners can maximise value and minimise costs, positioned in the market in which they operate.


Hear to the FULL interview

Play the podcast


Want to connect with William? Click the links below



Vicki Wusche Property Investor, Professional Speaker, Author and Entrepreneur

Vicky was a university lecturer, tried consulting but found selling tough and solo-preneuring lonely even though that is what Vicky taught (entrepreneurship).

Always thought property was good idea, did a training course (A very expensive one) in Feb 2008 and started to buy property. By end of 2009 Vicky had bought on average 1-2 properties a month, by 2010 she had published her first (of 3 books) and started property training as well as property sourcing.

Vicki Wusche is a vibrant engaging entrepreneur who speaks from her heart about her amazing journey from single mother on limited income, to financially freedom through property investment and business development. Now recognised as one of The Telegraphs Top 25 Most Influential People in Property

Just celebrated 15 years with Bob her partner – who scrapped Vicky off the floor after a cycling accident.


The FULL interview

Play the podcast


Want to connect with Vicky? Click the links below



This show online presence is being supported by show partner Spring Development

We train, we coach, and we assess. So that your business gets the results you want. Training,coaching and assessment specialising in One to One skills. Call us on 0845 5197 571. Website


Spring Development. We train, we coach, and we assess. So that your business gets the results you want. Training,coaching and assessment specialising in One to One skills.



This weeks Knowing Your Business show is presented by Ian Gentles and guest presenter Chris Hogan.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.

Want to contact or connect with Ian Gentles? Click the links below…


Chris Hogan

Chris runs OxCopy, a content marketing agency serving North Oxfordshire and beyond. With a technical background and a management MSc there’s a deep understanding of the science behind content writing for SEO and marketing, using articles, case studies, news, press releases, blogging and social media.

As a result, customers receive intelligent, original and compelling content marketing their businesses, raising profiles and increasing responses to campaigns, all leading to more leads and improved sales.

Specialties: Marketing content strategies and content provision for businesses struggling to keep up with the demands of modern online marketing, content marketing and social networking.

Want to contact or connect with Chris? Click the links below…




The Knowing Your Business Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.



The Knowing Your Business Radio Show is broadcasted every Thursday at 10 am until 12 pm on Radio Horton.

If you have any questions for our guests or would just like to leave a comment please do.


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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed