Showcasing YOUR business expertise LIVE on Radio

24th July 2014 Knowing Your Business Show

This week we explore the art of business communication. We’ll speak with three experts who I’m sure will offer their insights that could help your business. Asking the searching questions will be Chris Hogan.

Knowing Your Business interview Ian Atkinson, Karl James, and Bob Hill

We also have our popular cake feature. This week, and all the way from Brackley Northamptonshire, Karen Thomas (aka) Cakes by Kit donated a mouthwatering three tire cake. Perks of the job is that we enjoy a slice. What remained was taken to the staff of the Endoscopy ward in the Horton General Hospital Banbury Oxfordshire. Scroll down to “This weeks cake was donated by Karen Thomas of Cakes by Kit” and hear what we said in the podcast.

You can click the highlighted text and listen to the Knowing Your Business Show live on Radio Horton every Thursday at 10am until 12pm.


The Knowing Your Business Show


Allow me to introduce this weeks Knowing Your Business show guests, with their websites, social media links and podcasts

Ian Atkinson award-winning brand and communications specialist

Ian has worked with some of the biggest brands in their sectors, such as Alfa Romeo, Avis, B&Q, Barclays, Cow & Gate, Dyson, Jaguar, Halifax, Lloyds Bank, Nando’s, Next, Oxfam, Sky, SunLife, Which? and Zurich.

Ian Atkinson initially trained as a psychologist, which gave him valuable knowledge and insight into how the brain works and the thinking processes humans go through when faced with difficult decisions.

While working as creative director at several advertising and marketing agencies, he discovered and developed myriad approaches for coming up with creative answers to challenging briefs.

He also conducted problem solving sessions with clients, helping them use creative thinking principles to solve real business problems and help grasp opportunities.

He is the founder of brand consultancy Sodium and has continued to run training workshops and given many talks on business problem solving.


You can hear the full interview here

Play the podcast


Want to contact or connect with Ian? Click the links below…



Books by Ian Atkinson – Clicking the highlighted text takes you straight to them Author of The Creative Problem Solver,  The FT Guide to Business Writing, and Copy. Righter.


Downing Street advisor and communications expert Karl James

Karl James has spent 16 years specializing in conversation and dialogue, and is director of The Dialogue Project, which seeks to enable powerful and purposeful conversations, bringing together people with different points of view to help them to co-create ideas and solutions.

His skills have been implemented in a wide range of workplace environments, from Unilever, TBWA and the BBC to UK primary and secondary schools.

A trusted advisor, practitioner, facilitator and negotiator, his client list includes British Airways, British Telecom, Tesco Bank and No. 10 Downing

In the last few years Karl has worked nationally and internationally as a mediator and negotiator, including spearheading the Your Thoughts With Mine project, a series of dialogues across England on themes around the radicalisation of young Muslim men in Britain.

Outside of the business sphere, he is a respected theatre director of plays by writer Tim Crouch, most recently The Author, What Happens To Hope At The End of The Evening and Adler and Gibb, which have enjoyed success at The Almeida and the The Royal Court Theatre in London.

Kit is the author of Say It and Solve It; Get the results you want from the business conversations that count by Karl James (Pearson) is out now, priced £10.99, from Amazon and all good book shops.


You can hear the full interview here

Play the podcast


Want to contact or connect with Karl? Click the links below…





Bob Hill poet, author and reviewer

Bob started The Mighty Pen in 2011 in order to encourage people of all ages, cultures and abilities to share in the joy of writing creatively.

As a writing facilitator Bob works for different organisations on a consultancy basis providing writing and poetry workshops. These organisations include the National Trust, youth theatre groups, reminiscence groups, Libraries and museums.

Bob also hosts corporate workshops where employees and managers can learn better communication skills by creating their own poetry and short stories.

Bob has published two anthologies of poetry; ‘The Stand Up Poet’ and ‘Jack Hughes is Dead’ and is currently working on a third anthology planned to be available as part of the commemorations of WWI.

As well a writer and workshop facilitator Bob also performs at festivals and spoken word events and has worked alongside John Cooper Clarke, with whom he swapped dietary tips, and John Hegley, with whom he discussed favourite pens. Bob is a regular contributor to The Claudian Review and and is the editor of Poetica Icognita; both online writing and poetry journals.

As a former DJ and music promoter Bob now also runs several poetry and spoken word events in the south of England including ‘Talking Loud and Telling Stories’ in Bournemouth and ‘Beatnik Boulevard’ in Banbury.

When not writing poetry or doing other literary stuff Bob will be found sampling Laphroig whisky and listening to 1980s jangly guitar music whilst pretending he could still be Morrissey.


You can hear the full interview here

Play the podcast


Want to contact or connect with Bob Hill? Click the link below…

Join the Mighty Pen Writers on Facebook

Connect with Poetica Incognita on Facebook

Mighty pen Website

Jack Hughes Poetry Website


This weeks cake was donated by Karen Thomas of Cakes by Kit

Our popular cake feature podcast.

Hear what we said


What remained of this weeks cake was taken to the staff of the Endoscopy ward in the Horton General Hospital Banbury Oxfordshire. Very warmly received with grateful thanks.

Want to contact Karen or Cakes by Kit? Click the link below…

Cakes by Kit Website

Cakes by Kit on Facebook


Presenter Chris Hogan gives us his thoughts on the art of business communication.

In this 4:33 second clip Chris gives us a tip about knowing your subject when speaking in public.

Hear what Chris said


To round the show off Chris in this 10:12 second clip explains the value of knowing your customer. It;s rather insightful.

Play the podcast


Want to contact or connect with Chris? Click the links below…



This weeks Knowing Your Business show was presented by Ian Gentles and guest presenter Chris Hogan.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation.

Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.

Want to contact or connect with Ian? Click the links below…


Chris Hogan

Chris runs OxCopy, a content marketing agency serving North Oxfordshire and beyond. With a technical background and a management MSc there’s a deep understanding of the science behind content writing for SEO and marketing, using articles, case studies, news, press releases, blogging and social media.

As a result, customers receive intelligent, original and compelling content marketing their businesses, raising profiles and increasing responses to campaigns, all leading to more leads and improved sales.

Specialties: Marketing content strategies and content provision for businesses struggling to keep up with the demands of modern online marketing, content marketing and social networking.


Want to contact or connect with Chris? Click the links below…


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Knowing Your Business Show time is every Thursday at 10am until 12pm on Radio Horton.

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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed