Showcasing YOUR business expertise LIVE on Radio

23rd October 2014 Knowing Your Business Radio Show

On this radio show we discussed starting a business. And developing it’s future.

Some of the things we wanted to hear from our experts were, how do you go about researching your market – identify potential customers? Developing and planning then testing your product or service with real customers? Find partners and suppliers and think about who you’re going to work with to develop and sell your idea?

And what about keeping accounts? How, and what does a new business need to do?

We wanted to know about promoting a business through the different communication channels that includes things like face-to-face communication, print media such as newspapers, magazines, fliers, and newsletters, broadcast media such as radio and television, and electronic communication such as websites, social media and email.

Asking the all important question is regular guest presenter and business communication expert Chris Hogan

Our experts are, Mary Thomas, Emily Coltman, Mark Orr, and Fiona Scott


23rd October 2014 Knowing Your Business Radio Show



Listen to the knowing your business show live on radio horton

The show is broadcast live on Thursdays between 10:00 am and 12:00 noon Listen Live

The individual interview highlights are now available on podcast further down the page.

The introduction into the show with Chris and Ian

Play the podcast



Mary Thomas Social Media and Microsoft Office Trainer

Owner of Concise Training specialising in offering IT training that the client wants in a way that makes it affordable and appropriate for the client.

Mary has worked with IT for over 20 years and have been training adults for 7. Mary started Concise Training as she is passionate about helping people to use their IT in the most cost effective way possible. Training courses are developed for individuals to ensure that they learn what they don’t already know.

Mary began Concise Training by offering Microsoft Office training but quickly moved into Social Media marketing training because she has seen how successfully it can be used by Concise Training and by their clients.

Concise Training offer training in a number of formats depending on budget and learning style:

  • Open Workshops
  • E-Learning courses
  • Bespoke training at client site
  • ITQ Social Media – City & Guilds Level 3 qualification
  • Training over the internet

Mary has also created learning resources for the Level 1, Level 2 and Level 3 Social Media apprenticeships.


Hear the full radio interview with Mary. 

Play the podcast





Emily Coltman Chief Accountant at FreeAgent Central Ltd

A cheerful, enthusiastic, “qualified and quirky” Chartered Accountant, who speaks two languages fluently – accountantese and plain English.

Emily has a reputation of translating small business finance and tax into practical sensible plain English.

Emily is FreeAgent Chief Accountant. Always known as M.

After graduating from the University of Cambridge, Emily trained and qualified with growing accountancy practice Cannon Moorcroft, where she looked after accounts and tax for a portfolio of micro-business clients.

This gave her a keen interest in accounting software and training, which led to starting up her own business making screen-capture tutorial videos, and later to joining FreeAgent, where she works with worldwide small businesses to help them use this simple online accounting system to keep their books in real time.

Emily is passionate about helping the owners of small and growing businesses to escape their fear of “the numbers”, and believes that, with the right tools and guidance – some of which she aims to provide in this book – absolutely anyone, even if they were hopeless at maths at school, can learn to look after the finances of a small business.


Hear the full radio interview with Emily. 

Play the podcast





Mark Orr Printing and Mailing Owner

Known to his customers as the Print Marketing Mentor.

His Tagline: My passion is Marketing and I want to learn more.

Printing and Mailing is a print management company founded in June 2001.

Mark is also the Chairman of the Milton Keynes Business Growth Club.

The Business Growth Club has developed from a traditional weekly networking group into something of far more value. The timed sales pitches have been replaced by informal presentations that we expect other people around the table to interact with. The meeting is very conversational like a mastermind group.

Alan Tytherleigh said

“With colourful suits and humour to match, Mark makes an excellent Chairman for the Business Growth Club. He creates an enjoyable atmosphere where the normal treadmill of networking is soon forgotten and one can enjoy the meeting and interactions between the members.”


Hear the full radio interview with Mark. 

Play the podcast





Fiona Scott explains the benefits of business storytelling in the media

Fiona has been in the media business for more than two decades – newspapers, TV and a bit of radio. Also known as a journalist who does PR.

Fiona started out in newspapers working in Somerset and Wiltshire and was, during that time, education, health, crime reporter finally ending up as business editor, running a small team. In that role, she had to produce, with her team, a page of editorial content each day, several features per week and a monthly business supplement.

In the mid-1990s Fiona moved into television working for HTV in Bristol (now TV West) working up from researcher to series producer working on current affairs, factual entertainment and on commissions for Teachers’ TV. Fiona had her own series and ideas commissioned.

Some of the shows she produced included West Eye View (single subject documentary), The West This Week (political and current affairs discussion show), Out of Order (consumer show), The Bargain Hunters & Beat The Dealer (antiques and collectibles). Yes, she has worked with celebrities.

After redundancy in 2009, Fiona started her own media consultancy working for SMEs, start-ups, schools, small charities and some corporate clients. Fiona also works in partnership with GD PR Ltd, based in Worcestershire.

Fiona describes herself as a social media freak who regularly run workshops – with others – on how to make the best of the platforms available.

Fiona also writes regularly for the Gazette & Herald in Wiltshire, Swindon Advertiser and Wiltshire Life magazine. She is currently a director on BBC daytime show Flog It! and a guest producer director for ITV Wales on its current affairs series Wales This Week. Fiona also worked on the One Show, sourced stories for Red Nose Day 2011 and 2013 for Comic Relief.


Hear the full radio interview with Fiona. 

Play the podcast





The conclusion of this fascinating show with Chris and Ian 

Play the podcast




This show online presence is being supported by Knowing Your Business partner Work Area Ltd

Work Area Ltd – supplier of office chairs and specialist storage systems.

Centrally based in Banbury, Oxfordshire, Work Area Ltd supplies an extensive range of office chairs, laboratory and industrial seating, work lockers, and storage systems to companies across the UK. Website


Centrally based in Banbury, Oxfordshire, Work Area Ltd supplies an extensive range of office chairs, laboratory and industrial seating, work lockers, and storage systems to companies across the UK.



This weeks Knowing Your Business show was presented by Ian Gentles and guest presenter Chris Hogan.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.

Want to contact or connect with Ian Gentles? Click the links below…


Chris Hogan

Chris runs OxCopy, a content marketing agency serving North Oxfordshire and beyond. With a technical background and a management MSc there’s a deep understanding of the science behind content writing for SEO and marketing, using articles, case studies, news, press releases, blogging and social media.

As a result, customers receive intelligent, original and compelling content marketing their businesses, raising profiles and increasing responses to campaigns, all leading to more leads and improved sales.

Specialties: Marketing content strategies and content provision for businesses struggling to keep up with the demands of modern online marketing, content marketing and social networking.

Want to contact or connect with Chris? Click the links below…



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Knowing Your Business Radio Show time is broadcast every Thursday from 10 am until 12 pm on Radio Horton.

If you have any questions for our guests, or would just like to leave a comment please do.


One Response to 23rd October 2014 Knowing Your Business Radio Show

  1. […] This show was broadcast live on Radio Horton 23rd October 2014. Chris Hogan asks the all important questions. Ian Gentles hosts. You can hear what the other guests said via the show landing page […]

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