Showcasing YOUR business expertise LIVE on Radio

23rd April 2015 Knowing Your Business Radio Show

On this Knowing Your Business Radio show we spotlight on Food and Drink. The UK offers its residents an appetising array of food and drink choices so this show is all about exploring all that is excellent in food and drink.

We’ll learn the culinary stories of our guests. Why they started. What have been the challenges. What tasty plans do they have to tickle and tempt our taste buds. We’ll also hear from a food and drink marketing expert too.

Our mouthwatering guests are Nina Bentley, Dorothee Cape, Chloe Palmer and Paul McCann

Asking the questions is regular guest presenter and business communications expert Joy McCarthy.

Knowing Your Business Radio Show host is Ian Gentles



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Nina Bentley

Founder and Director at Nina & Co.


You can hear the FULL absorbing interview right here

Play the podcast


Nina & Co. a unique marketing cooperative which delivers tangible results in a competitive world.

Nina & Co. is a completely new breed of marketing agency, it is like no other. It brings together the skills, knowledge expertise and flair of a really talented bunch of people and small businesses that specialise in food and drink. Working together as a cooperative we offer extremely cost effective no fuss robust marketing solutions that will make a real difference to your business

An MBA graduate with twenty years’ commercial strategic marketing experience working in blue-chip companies to successfully deliver tangible measurable results, generate new income streams, increase profitability, and maximise capital employed.

Cherwell Business New Business Award finalist 2014.

Dragon, Theo Paphitis’ Small Business Sunday winner on Twitter 2013.

South West Marketing Freelancer of the Year and overall Freelancer of the year 2012.

Pimp My Cause volunteer

Specialties: Working with B2B and B2C clients (usually at board level) on all aspects of the marketing mix including:

  • Marketing and business strategy
  • Digital strategy
  • Market research and consumer insight (qualitative and quantitative formats)
  • Trend analysis
  • Brand strategy and management
  • Concept development
  • Design and creative
  • Commercial due diligence
  • NPD


You can find Nina on Twitter and on LinkedIn



Dorothee Cape

Founder of Ahoy Cafe Ltd


You can hear the FULL captivating interview right here

Play the podcast


Ahoy Cafe is a new healthy fast food concept. Coming Soon to Bristol

8 years with original restaurant Veritas – in Banbury.
2 years evaluating alternative business ideas and 6 months actively setting up new businesses.

Veritas was a full service restaurant and expanding it to multiple locations had complications.

So Dorothee decided to set up a business which suited her lifestyle better and also which she knew there was a gap in the market for.

Ahoy Café is their QSR brand and will be launched in commercial areas which typically operate for breakfast and lunch (weekdays). All their food will be made at our central kitchen ran by Dorothee’s head chef.

This was intended to be launched 6 months into trading Ahoy but delays with site acquisition has propelled this forward and they have just launched Ofishial Foods. They are approaching pubs in the local area to test out the market and appetite for their food. They will also be offering delivery to housing associations with a specially developed range.

Website coming soon.


Chloe Palmer

Owner of Eventures International Limited, and Cake, Bake and Food Festival


You can hear the FULL compelling interview right here

Play the podcast



Chloe has always loved organising events who actually wanted to be a wedding planner once but she started out organising birthday parties and delivering products and services including face painting for a range of events.

In. 2013 she took a gamble on a bigger festival to just hold a stall as a face painter and built a good working relationship with the festival organiser. They both had great ideas. Chloe had developed a taste for food type events and as a hobby made and decorate cakes, Chloe loves eating out and trying new foods. So she decided that all their ideas were too big just to keep them as separate businesses so she combined them.


Cake, Bake and Food Festival South

They have a whole range of activities at Cake, Bake and Food Festival. What Eventures really wanted to achieve was a food event that had more than just trying, buying and eating food. They wanted it to be much more interactive. – so they included things like the kiddies kingdom, the competition exhibition and also the Southern Wedding show will be attending. They’ve got a live music stage and panto performances. Wacky food challenges, demos, classes and food science will also be taking place.Plus a great selection of celebrity chefs and bakers.

The Cake, Bake and Food Festival can be found on Twitter



Paul McCann

Co founder with Kate Diete of Tea Witty

Unfortunately there is no podcast from this excellent interview. The telephone interview kept breaking up mainly due to Paul calling from the French Switzerland border. We will have Paul back on the show in the near future,

Kate had worked in digital agencies for 10 years, most recently as a Change manager. She had always wanted to start a business. Kate came up with the idea when travelling as she wanted to sample some of the local culture. The business was created out of interest originally sparked by family and friends.

Paul worked for 15 years in the digital industry most recently as a systems architect.

They both have a love for health and tea.

Currently traveling the worlds tea plantations to source loose leaf tea directly for their subscribers. They just visited a tea plantation in England and the next they’ll be visiting is in Turkey.

Tea Witty can be found on Twitter



This show online presence is being supported by partner The Copywriting Apprentice.

Start your new copywriting career today by enrolling here. For more information, please contact the Student Office on 0845 257 2013.

Copywriting training – created and delivered by professional copywriters


 The Copywriting Apprentice is a comprehensive and up-to-date copywriting course for everyone considering a career as a copywriter.

If you would like to enjoy the benefits of being one of the Knowing Your Business radio show partners, you can find out more by contacting us via Email:



This week, the Knowing Your Business Radio show has been presented by Ian Gentles and guest presenter Joy McCarthy.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts). The founder and editor of Banburyshire Info. A local hub for local information. Digital Marketing consultant for Sorbrook digital agency

Often known as somebody who spends a lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.

Loves cake.

Want to contact or connect with Ian Gentles? Click the links below…


Joy McCarthy

The Oxfordshire copywriter. Ardent thought-bubbler who thrives on chaos. Creative copywriter who also takes good writers and helps them achieve copywriting excellence with a Professional distance learning copywriting course

Want to contact or connect with Joy McCarthy or the Copywriting Apprentice? Click the links below…



The Knowing Your Business Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.



The Knowing Your Business Radio Show is broadcast every Thursday from 10 am until 12 noon on Radio Horton.

If you want to ask a question for our guests, or leave a comment on the interviews, please do.


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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed