Showcasing YOUR business expertise LIVE on Radio

18th December 2014 Knowing Your Business Radio Show

Our last show of 2014 and part four of our series new year new YOU. Or business product / service or activity.

This Show is all about the businesses who are shaping individuals and business owners towards achieving something more useful than they had before. As New Year resolutions are riding high on the agenda, that’s the theme of the show.

We’ll also be looking at the new VAT changes that are coming in January 2015. Are you prepared for the new rules requiring companies selling digital products in the EU?

Our guest experts are Suzan St Maur, Hazel Theocharous, Sophie Bennett, William Buist and Claire Josa

Business communications expert and regular guest presenter Chris Hogan, asks the all important questions.

Show host is Ian Gentles



Listen to the knowing your business show live on radio horton

The show is broadcast live on Thursdays between 10:00 am and 12:00 noon Listen Live

All the interview podcasts are now available further down the page..



Suzan St Maur – Best-selling business author

Content writing consultant, founder of

You can hear the interview with Suzan right here

Play the podcast


With a background in journalism, copywriting and scriptwriting, Suzan has worked on writing projects for dozens of clients including the Ford Motor Co., General Motors Europe, LandRover, BWM UK, AXA Insurance, Eli Lilly, Macmillan Cancer Support, the NHS, etc. at the corporate end, plus dozens of exciting and inspiring SMEs/micro-businesses at the smaller end. The experience and know-how Suzan has gained is outstanding.

With that plus more than 30 published nonfiction books out there, two of which have been organic #1 best sellers on Amazon, Suzan has earned her place in the top ranks of business writing and content consultancy across most of the major English language markets.

Choose from…

  • Blogging, content writing (also do workshops, talks and 1-2-1) coaching
  • Website text
  • Video/audio scripts
  • Social media input
  • Offline media
  • Book coaching
  • Speech writing

Take a look at – a site Suzan started from scratch in 2011 that’s now a PR3 with nearly 2 million page views … and honored by a place in Guy Kawasaki’s as one of their top social media sites worldwide. Nearly 1,000 articles on, well, how to write better – across all disciplines. It’s a very useful resource.

Canadian based in the UK most of the time, and work both locally and internationally. Other interests? Cancer survivorship, horses, dressage, pet rescue and humor.

You can also find Suzan on Twitter



Hazel Theocharous – Small Business Trainer

You can hear the interview with Hazel right here

Play the podcast


Worked with business owners successful in their own careers and businesses, but just needing that additional support behind the scenes. Hence her business Expert VA Global was created to inspire and support other small business owners globally.

Now Hazel has taken her experience and expertise to the next level and created her new business Small Business Trainer. Now she can train small business owners globally (online or in person) and offer training in the following areas:

  • Social media platforms;
  • Blog Post writing;
  • Creating your Newsletters;
  • WordPress Websites creation and updates;
  • Email management.

Her experience has included radio host of the Small Business Show (June 2012 – July 2013) 2RRR, Sydney and co-author of many small business books.

Hazel has a series of 6 business books being released over the next 6 months.

Small Business Trainer Website




Sophie Bennett – The Entrepreneurs’ Coach

Helping Business Owners – Serve | Profit | Prosper

You can hear the interview with Sophie right here

Play the podcast


Started lots of businesses, the first few either scraped by or failed! the best education ever possible. Each business got a little less flaky. and Sophie became better at planning, Sophie learned what was important and what things to focus on.

Her recent book about the psychology of wealth went straight to #1 on Amazon. “Money Bondage – Discover the Power of Mind Over Money” is attracting worldwide attention from the media and the personal development industry.

Regularly featured on TV, radio and in magazines and a guest panellist on Thomson Reuters Global Markets Forum.

Past experience includes consulting for over 25 different business sectors to increase sales and refining sales processes.


– Professional Speaker
– Leadership Trainer
– Sales & Marketing Trainer
– Success Coaching
– Best Selling Author
– Business Transformation Mentor

Seminars & Workshops
Workshops for to help Business Owners and Start Up’s; Develop clear ‘go-to-market’ strategies and how to use technology and practical techniques to generate a leads, convert to paid customers and grow revenue




William Buist – Founder, xTEN Club and Abelard

You can hear the interview with William right here

Play the podcast


Abelard works with the owners of Professional Business to Business Service firms.

  • Clarify and improve your business model.
  • Build and lock the value in your business.
  • Scale through collaboration.

The xTEN CLUB is an executive level advisory council – giving you the edge in business and beyond.

The xTEN Programme is the product of more than 10 years of design, testing and improvement. The result is an elite fellowship with a keen focus on the factors that bring business success.

Gandhi famously said, “There’s more to life than increasing its speed.” This applies to business as much as it applies to life.

For example, The Economist Intelligence Unit found that companies who slowed down averaged 40% more sales and 52% more profits than companies who had made getting faster and faster their central priority.

According to William it’s important to understand the difference between operational speed and strategic pace.

Companies who focus excessively on operational speed are the ones who tend to make demands, followed by explanations of, “Just do it!” These managers do not take the time to explain why. Their sole priority is meeting deadlines.

Abelard Website

William Buist on LinkedIn



Claire Josa – VAT changes that are coming in January 2015

It’s likely that you have already heard that a few new VAT regulations will enter into force on January 1st, 2015. We’ll hear all about how Entrepreneurs have hit out at EU Changes to VAT rules.

You can hear the full interview with Clare right here

Play the podcast


You can get involved here


In the day job

Clare Josa’s inspirational and unique work has been described as ‘DynoRod for your Soul’ – clearing out the hidden blocks that had kept you stuck for years; reaching the parts others can’t reach.

As an NLP Trainer, Meditation Teacher, Author of 5 books and a reformed Mechanical Engineer, she is famous for applying her Inner Engineer’s common sense to demystify Ancient Wisdom into practical actions you can take today, while you wait for the kettle to boil.

Clare’s Big Mission is inspiring you to bring enlightened Living into everyday life, so that no one has to put up with mediocre or ‘ok’ any more – and you can live authentically, letting your inner light shine.

You can find Clare on Twitter

Clare Josa Website



This show online presence is being supported by Knowing Your Business partner OxCopy

OxCopy – Copywriting for Oxfordshire and beyond. Let OxCopy take care of producing your regular, vibrant and engaging articles and stories to be used online or in print.


0845 373 3600
01608 646 395
07779 613 903


OxCopy - Copywriting for Oxfordshire and beyond


If you would like to enjoy the benefits of being one of the Knowing Your Business radio show partners, you can find out more by contacting us via Email:



This week the Knowing Your Business Radio show was presented by Ian Gentles and Chris Hogan.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.


Want to contact or connect with Ian Gentles? Click the links below…


Chris Hogan

Chris runs OxCopy, a content marketing agency serving North Oxfordshire and beyond. With a technical background and a management MSc there’s a deep understanding of the science behind content writing for SEO and marketing, using articles, case studies, news, press releases, blogging and social media.

As a result, customers receive intelligent, original and compelling content marketing their businesses, raising profiles and increasing responses to campaigns, all leading to more leads and improved sales.

Specialties: Marketing content strategies and content provision for businesses struggling to keep up with the demands of modern online marketing, content marketing and social networking.


Want to contact or connect with Chris? Click the links below…



The Knowing Your Business Show social links


The Knowing Your Business live radio broadcasts is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than the push advertising model that has been broken for years. This way, listeners are informed, and they become engaged with YOUR business, its mission, its values, its vulnerabilities, and its passion.



The Knowing Your Business Radio Show is broadcast every Thursday from 10 am until 12 noon on Radio Horton.

If you have any questions for our guests, or would just like to leave a comment please do.


Leave a reply

Digital marketing packages

Your business live on radio. Imagine that! With your very own podcast recording to promote your company for the next year, this is ‘brand journalism’ at work. It’s authentic. It’s real. It’s sharable. It encourages conversations. It enhances your credibility that demonstrates your knowledge and expertise to prospective customers. It’s YOUR digital asset.

On-air and online marketing

Market your business on-air and online with Knowing Your Business.  The wealth of benefits include a telephone interview live on radio, your own recorded podcast and extensive online promotion. It’s unique. And it works. Contact us and book your radio slot with podcast today. Hear the Knowing Your business show trailer

19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed