This week we explore the topic of businesses who serve other businesses. What’s different? Customers are customers aren’t they so, why do they call them clients rather than customers? How do they sell their services and products differently? Where do they market themselves?
Knowing Your Business interview Jon Baker, Fiona Scott, Carie Lyndene.
You can click the highlighted text and listen to the Knowing Your Business Show live on Radio Horton every Thursday at 10am until 12pm. Clicking the live radio broadcast image works too.
Allow me to introduce this weeks Knowing Your Business show guests, with their websites and social media links.
Jon Baker Co author of the Go To Expert talks with us at 10;10 am.
The Go-To Expert. How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business
by Heather Townsend, Jon Baker
Jon is known as The “5 to 50” business coach, speaker, and sales trainer helping professionals grow their firms from 5 to 50 employees, profitably, sustainably and while still having a life.
Fun is important too for Jon – He’s Scuba Diving most weekends, somewhere between the Arctic Circle and New Zealand (normally in the UK). Enjoys hiking, recently completed the Inca Trail, now planning a trip to Everest base camp.
He formed venture-Now in 2007 amalgamated it into The Excedia group with Heather Townsend in 2011.
Want to contact or connect with Jon? Click the links below…
Carie Lyndene the UK’s No1 Success Coach for business Mums at 10:40 am
Carie knows what it takes to be successful in business and as a mum and that’s why, out of the 200 million people on LinkedIn, Carie was in the top 1% of people sought out by businesswomen and more specifically, business mums
Having spent over 30 years in business and 25 of those, working with and being a student of, industry giants such as Dr. Chuck Spezzanno, Deepak Chopra, Jim Rohn, Dr.Wayne Dyer and Anthony Robbins, which has shaped not only her own personal development but has hugely influenced and grown her business skills.
- NLP Master Practitioner
- Advanced Sales Training
- Professional Trainer
- Belief Change Certified Practitioner
- Approved Growth Accelerator Business Coach
- Degree in Early Years Education
Want to contact or connect with Carie? Click the links below…
Journalist Fiona Scott talks with us about the benefit of business storytelling in the media at 11:05 am
Fiona has been in the media business for more than two decades – newspapers, tv and a bit of radio. Also known as a journalist who does PR.
Fiona started out in newspapers working in Somerset and Wiltshire and was, during that time, education, health, crime reporter finally ending up as business editor, running a small team. In that role, she had to produce, with her team, a page of editorial content each day, several features per week and a monthly business supplement.
In the mid-1990s Fiona moved into television working for HTV in Bristol (nowITV West) working up from researcher to series producer working on current affairs, factual entertainment and on commissions for Teachers’ TV. Fiona had her own series and ideas commissioned.
Some of the shows she produced included West Eye View (single subject documentary), The West This Week (political and current affairs discussion show), Out of Order (consumer show), The Bargain Hunters & Beat The Dealer (antiques and collectibles). Yes, she has worked with celebrities.
After redundancy in 2009, Fiona started her own media consultancy working for SMEs, start-ups, schools, small charities and some corporate clients. Fiona also works in partnership with GD PR Ltd, based in Worcestershire.
Fiona describes herself as a social media freak who regularly run workshops – with others – on how to make the best of the platforms available.
Fiona also write regularly for the Gazette & Herald in Wiltshire, Swindon Advertiser and Wiltshire Life magazine. She is currently a director on BBC daytime show Flog It! and a guest producer director for ITV Wales on its current affairs series Wales This Week. Fiona also worked on the One Show, sourced stories for Red Nose Day 2011 and 2013 for Comic Relief..
Want to contact or connect with Fiona? Click the links below…
This weeks Knowing Your Business show is presented by Ian Gentles and guest presenter Julie Cooper.
Ian Gentles Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)
Helps Business towards – increasing their (on and off line) sales and boosting their business reputation.
Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.
Often known as somebody who spends at lot of time in online social spaces who also have a deep interest in the spaces where technology, culture and big ideas overlap.
Want to contact or connect with Ian? Click the links below…
- Ian Gentles Digital Marketing Website
- Read Ian Gentles latest blogs about Digital Marketing
- Connect with Ian Gentles Digital Marketing on Google+
- Connect with Ian Gentles on LinkedIn
- Join Ian Gentles on Google+
Julie Cooper is a trainer, coach and author specialising in one to one skills.
Her company, Spring Development (www.springdevelopment.net) offers lively, focused training and development to organisations and individuals that want to flourish and get the best out of their working lives.
Her book, ‘Face to Face in the Workplace: A Handbook of Strategies for Effective Discussions’ has been widely acclaimed, and has featured in The Sunday Times and Guardian Careers . “This Year’s Must Have Book” (HR Director) She understands that busy people need accessible, practical information, which is why her books are packed with instantly usable techniques and tips.
She also coaches other professionals to help them turn their ideas into a book. You can find her books at Amazon or at www.springpublishing.co.uk. Her latest book ‘ Five Steps to Being Heard: How to get your Message Across to the Right Person’ is currently available for free at www.springdevelopment.net
Want to contact or connect with Julie? Click the links below…
- Join in with Julie Cooper and Spring Development on Twitter
- Connect with Julie Cooper on LinkedIn
- Join Julie Cooper on Google+
- Connect with Spring Development on Google+
The Knowing Your Business Show social links
- Join Knowing Your Business on Google+
- Join the Knowing Your Business group on LinkedIn
- Follow Knowing Your Business on Twitter and join in the conversations
- Like Knowing Your Business on Facebook and have a conversation around the topics
- Knowing Your Business on YouTube
Knowing Your Business Show time is every Thursday at 10am until 12pm on Radio Horton.
If you have any questions for our guests or would just like to leave a comment please do.