Showcasing YOUR business expertise LIVE on Radio

16th October 2014 Knowing Your Business Radio Show

On this show we discussed – How can a business STAND OUT?

Why are you in business? What’s the passion behind the business? What is it that’s remarkable about your business? Why should I choose you? Why YOU? These are the questions consumers and business purchasers ask every single day.

To find out, we interviewed live on Radio Horton experts Gail Gibson, David Tovey, and Phil Aston.

Asking the all important questions is renowned copywriter and regular guest presenter Joy McCarthy.

All three captivating interviews are now available on podcast further down the page.


Our popular cake feature also made an appearance.

We enjoyed a visit from Catriona Smillie owner of Smillies Cakes Pops

This is what the good lady brought into us. A vanilla sponge layer with homemade raspberry jam and vanilla buttercream and coated in buttercream and decorated with fondant cake. Simple named a 5 layer 6″ wide Minions cake.

After tasting a slice live on air we took the remains off to F ward in the Horton General Hospital for the staff to enjoy. They were totally gobsmacked that anyone would be so kind. They asked us to pass on our thanks.

This is what we said live on air

Play the podcast



Listen to the knowing your business show live on radio horton

The show is broadcast live on Thursdays between 10:00 am and 12:00 noon Listen Live

This live show broadcast podcasts are now available further down the page.



Gail Gibson Speaker, Talent Driver & Author

‘Helping You Stand Out From The Crowd’ – Rediscover, Reframe, Reinvent!

Gail’s book, ‘Making Connections – How to Network Effectively to Build Better Business Relationships’ is now available on Kindle

Gail hails from Perth, Western Australia. She has lived and worked in the UK for the last twenty years yet continues to demonstrate all the zest for life and exuberance of her native countrymen.

Gail is passionate about developing people and businesses. Her aim is to help you discover CLARITY and IDENTITY to enable you to shape your future and thrive, whether as business or an individual.

In 2005 Gail’s business journey began, as a result of a defining life moment, when she decided it was time to work toward her own life goals and dreams and not someone else’s! True Expressions was born and initially offered a range of communication services for businesses, which was complimented by a range of Training and Coaching services.


Hear the full interview with Gail here

Play the podcast


Website  www,gailgibson,com



David Tovey Sales, marketing and leadership speaker

Helps clients to build amazing business relationships by using a 21st century approach to marketing, social media, sales, key client /account management, customer / client service and leadership.

David is also the author of ‘Principled Selling – How to Win More Business Without Selling Your Soul‘.

Described by clients and audiences as an inspiring and motivational speaker.

Specialties include:

  • Speaking at and facilitating conferences, seminars, workshops, master classes.
  • Team building and leadership development
  • Coaching and mentoring partners, directors, senior managers, technical experts, sales leaders and business owners.
  • Facilitating strategic planning meetings
  • Bringing a 21st Century approach to sales and marketing
  • Speaker and presentation coaching


Hear the full interview with David here

Play the podcast





Phil Aston specialist in the tourism and retail sector

Phil has over 25 years experience in marketing and 10 years in the tourism sector and has been involved in SEO since the mid 1990s

Photography is something Phil loves and always tries to take with the eyes of the heart. He say’s “I’m lucky that what I see inspires others to visit, buy or eat what I shoot! Living in Cornwall also helps.”

Phil currently hosts and produces the following Hangouts On Air shows

  • The Genius Loci Business & Media Show
  • West Cornwall Business Club HOA
  • Google Plus or Cornwall Business Show
  • What’s In Your Music Collection?
  • The Sue Aston Show (live music event)


Hear the full interview with Phil here

Play the podcast





This show online presence is being supported by Knowing Your Business partner Work Area Ltd

Work Area Ltd – supplier of office chairs and specialist storage systems.

Centrally based in Banbury, Oxfordshire, Work Area Ltd supplies an extensive range of office chairs, laboratory and industrial seating, work lockers, and storage systems to companies across the UK. Website


Centrally based in Banbury, Oxfordshire, Work Area Ltd supplies an extensive range of office chairs, laboratory and industrial seating, work lockers, and storage systems to companies across the UK.



This week the Knowing Your Business show was presented by Ian Gentles and guest presenter Joy McCarthy.


Ian Gentles

Digital Marketing Specialist based in Banbury Oxfordshire, The founder and Digital Marketing Manager of Knowing Your Business (the business radio show that is a rather useful marketing vehicle with podcasts)

Helps Business towards – increasing their (on and off line) sales and boosting their business reputation. Deals in the aspect of digital communication strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for product and services.

Often known as somebody who spends at lot of time in online social spaces who also has a deep interest in the spaces where technology, culture and big ideas overlap.


Want to contact or connect with Ian Gentles? Click the links below…


Joy McCarthy

The Oxfordshire copywriter. Ardent thought-bubbler who thrives on chaos. Creative copywriter who also takes good writers and helps them achieve copywriting excellence with a Professional distance learning copywriting course


Want to contact or connect with Joy McCarthy or the Copywriting Apprentice? Click the links below…



The Knowing Your Business Show social links


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Knowing Your Business Show time is every Thursday at 10 am until 12 noon on Radio Horton.

If you have any questions for our guests or would just like to leave a comment please do.


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19th November Show

This week we discuss all type of business subjects

Don’t miss this stunning line-up of guests

  • To be confirmed